CASE STUDY

30% Increase in Sales Achieved by a Supermarket through the Implementation of New Store Format

Sep 23, 2016

Business Challenge

Evaluation of potential store format options.

The client wanted to evaluate the potential store floor format options and understand which option provided the best growth opportunity.

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Situation

Stagnation in revenue due to an outdated store layout.

The client was facing a stagnation issue in most of its outlets leading to a drop in revenue. To tackle this situation and improve revenues, the client wanted to implement new store concepts that could enable higher sales and revenue.

Solution/Approach

Data analytics on store and customer data to determine the best store layout.

We conducted a complete assessment of the client’s existing store format to gain insights on potential strengths and limiting factors. This information was combined with results from data analysis of customer data to develop insights on the correlation between customer perceptions and the store layout. We used cluster analytics for the identification of the most profitable customer segments and evaluated the potential of different floor format options in relation to the identified customer segments. Based on this analysis, we recommended on implementation of the store format that had the potential to achieve maximum profitability.

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Impact

Increase in sales by 30%.

The client was able to increase sales by 30% by implementing the recommended new store concept.

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