Research shows that, on average, businesses lose about 20 percent of their customers annually by merely failing to build customer relationships. Acquiring new customers often prove to be a costly affair when compared to retaining old customers. So, businesses have to figure out a way to retain their customers and one of the most effective ways to this is by using the right customer engagement strategies. Customer engagement can be defined as the experience and touchpoints a customer has with your company and its products and services and ensuring that they return to have those experiences again. With various customer engagement strategies available today, it can be hard to know which are the most effective.
Best Customer Engagement Strategies
Humanize Your Band
It is essential to ensure that the marketing, advertising, and service efforts of the company are consistent with the core values. Today, consumers tend to mistrust traditional advertising methods. In this case, the best bet for companies is to emotionally connect with customers in order to engage them is to humanize the brand. Such customer engagement strategies make customers feel that the company understands their needs and also gives them an opportunity to relate to the brand. Companies can also follow various tactics including using video content, presenting webinars, and publishing whitepapers and e-books. All these customer engagement strategies help to establish the brand’s voice with a trusted face.
Speak with our analytics experts to design the right customer engagement strategy for your business.
Be Active on Social Media
Keeping an active social media presence is one of the best customer engagement strategies for brands to enhance their customer interaction. Providing qualified, targeted content for the customers is more effective if it is propagated on social media. This method is less formal than traditional advertising and is also a great way to get closer to your customers. Social media can also be used as a tool to listen to and understand the customers better.
Personalization is one of the most successful customer engagement strategies that help businesses in customer interaction and retention. Personalization can take many forms, from the auto-generated emails to a sophisticated algorithm that recommends products based on the customer’s browsing history. It is one of the most effective ways to make customers feel connected to the brand, thereby improving the company’s sales and goodwill.
Mobile is now the most common medium through which customers access the internet. So, having a mobile app for your brand is one of the best ways to stay connected with your customers. The app can be used to engage with customers, provide vouchers, and also send instant push notifications to inactive customers and bring them back to the business. The use of such customer engagement strategies helps businesses turn on-off customers into repeat buyers.