The past decade has witnessed social media evolve from a mere communication platform to a multi-billion dollar platform that has an incredible influence on people’s lives. Apart from this, social media platforms are on the constant run to tweak their social media marketing strategy in order to provide new and better experiences to the users. This means that, with time, the future of social media marketing is going to experience drastic changes. Here are four things that we predict will have a major impact on the future of social media marketing.
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One-sided communication is slowly turning into a social media marketing strategy of the past. Modern consumers prefer content that is more engaging. Chatbots is one of the best ways for brands to keep their users engaged and make the content more conversational. While engagement in other social channels might be in decline, chatbots will be tailored to each individual consumer in the future of social media marketing. This will provide customers with uniquely captivating and entertaining experiences. This will also greatly help marketers to store customer information from chatbot conversations and utilize this data to better market to their customers.
Despite having more online content than ever before, the number of users consuming online content today shows a stagnant trend. Content marketers who want to stand out in this increasingly crowded space must design a social media marketing strategy that builds trust with the consumers and eventually converts them. Brands who want to thrive must keep themselves constantly updated on the new content channels and also leverage capabilities like VR and chatbots that would develop a sense of interest in the minds of users rather than bombarding them with boring content.
Facebook spaces were introduced to the world in 2017, which showed what the convergence of VR and social media will look like. There’s a long way to go before such technology goes mainstream in the future of social media marketing. However, this technology is bound to provide exciting opportunities for marketers in the years to come. Companies might face difficulties in inducing a customer to click through to their product’s landing page or watch a promotional video. However, advanced technologies such as VR are a sure shot at grabbing the attention of users.
Moving from Public to Private
If you think that public platforms such as Facebook and Twitter are the most powerful social marketing tools right now, you’re wrong. By the last quarter of 2017, the number of people using private messaging services like Messenger, WhatsApp, and Snapchat surpassed them. This just goes to show that brands need to leverage these private networks as a part of their social media marketing strategy.