Introduction to Marketing Attribution in Ecommerce In the fast-paced and ever-evolving landscape of modern marketing, the emergence of artificial intelligence (AI) has sparked a revolution that is reshaping the game entirely. The rise of tracking limitations and cookie restrictions has made rule-based traditional marketing methods difficult to implement. This is where AI and ML in marketing […]
Written By: Sudeshna Ghosh Key Takeaways Introduction E-commerce Order Management Systems (OMS) enable all the retailers to manage their all back-end processes of fulfilling online orders, ranging from purchase initiation to product delivery. Utilizing contemporary eCommerce order processing software, a modern OMS facilitates real-time inventory management, coordinates e-commerce sales via multiple channels, initiates fulfillment tasks, […]
Introduction In the rapidly evolving landscape of Consumer-Packaged Goods (CPG), where convenience and digital experiences intersect, the stage is set for a dazzling spectacle of innovation and transformation. The fusion of cutting-edge technology, data-driven insights, and a consumer-centric approach has given birth to an era of CPG ecommerce trends and Digital propositions that are nothing […]
Written By: Sudeshna Ghosh Key Takeaways of Marketing Analytics Dashboards Introduction Marketing Analytics Dashboard is a visual tool that helps market leaders to get key marketing details and observe their marketing progress in an easy-to-see way. So, using a marketing analytics dashboard, your business can stay on top of your marketing goals and ensure that your […]
Introduction to Marketing Analytics for CPG Industry In an era of unprecedented technological advancements and evolving consumer behavior, the Consumer-Packaged Goods (CPG) industry finds itself at a crossroads, navigating a landscape where traditional marketing strategies are no longer sufficient for sustainable growth. The future of marketing in the CPG sector is undergoing a profound transformation, where […]
Written By: Sudeshna Ghosh Key Takeaways of Retail Marketing Analytics Introduction to Retail Marketing Analytics The retail industry necessitates innovative strategies to drive growth, enhance customer engagement, and optimize profitability. A compelling case study underscores the transformative impact of Retail Marketing Analytics, wherein a retail client witnessed a remarkable 10% rise in sales margin. This success […]
Written By: Sudeshna Ghosh Key Inputs of Quantzig’s Campaign Effectiveness Optimization Introduction Measuring campaign effectiveness is crucial for businesses to understand the outcomes of their marketing efforts and devise strategic responses accordingly. Mastery of assessing and interpreting key performance indicators (KPIs) is essential for marketing professionals seeking data-driven insights into the success of their campaigns. […]
Written By: Sudeshna Ghosh Key Takeaways of Campaign Planning Introduction Effective campaign planning is a cornerstone of successful customer acquisition and retention strategies, requiring in-depth attention to detail and a comprehensive understanding of target audiences. A well-executed campaign plan not only outlines clear objectives and messaging but also leverages data-driven insights to tailor engagements and maximize […]
Written by: Medha In today’s fast-paced consumer packaged goods (CPG) industry, where digital transformation is reshaping traditional business models, staying ahead of the competition requires a data-driven approach to product innovation and lifecycle management. With lower barriers to entry, digital-native startups and smaller competitors pose a significant threat to established players. Additionally, mainstream competitors are […]
Written by: Medha In the ever-evolving consumer packaged goods (CPG) landscape, the shift towards digital and direct-to-consumer (D2C) channels has become more than just a trend—it’s a strategic imperative. As CPG companies navigate this new terrain, the ability to understand and respond to consumer needs with agility and precision has never been more critical. Welcome […]