What You’ll Find in this Supply Chain Analytics Case Study: Industry Overview A leading food manufacturing company in the U.S was facing several operational and supply chain challenges due to the growing complexity of its supply network. Serving millions of customers across the globe and sourcing its raw material from a number of suppliers, the […]
As the demand for (Over-The-Top) OTT services grow globally, the ability of media service providers to manage network capacity and deliver exceptional customer service is being severely challenged. Notably, the unpredictable demand surge amid the crisis has left media companies scrambling to cater to the rapacious appetite for online media services. The spike in demand has also […]
Introduction In an era of unprecedented technological advancements and evolving consumer behavior, the Consumer-Packaged Goods (CPG) industry finds itself at a crossroads, navigating a landscape where traditional marketing strategies are no longer sufficient for sustainable growth. The future of marketing in the CPG sector is undergoing a profound transformation, where innovative approaches are not just […]
Written By: Sudeshna Ghosh Key Takeaways Introduction Enterprises are actively pursuing more efficient methodologies for evaluating performances across diverse networks. One such emerging metric, the TACOS (Total Advertising Cost of Sales), is garnering increasing attention compared to the conventional Return on Advertising Spend (ROAS), particularly for streamlining comparative analyses with greater efficacy. This case study […]
Written By: Sudeshna Ghosh In the fast-paced landscape of supply chain management, enhancing warehouse efficiency is paramount for sustainable success. This article delves into the critical intersection of technology and warehouse operations. Unveiling the transformative power of system development, the article explores strategies to elevate visibility within warehouses, optimizing processes from inventory tracking to order […]
Highlights of the Marketing Mix Example Case Study Particulars Description Client A manufacturing player with operations across the globe Business Challenge To effectively allocate future spending and enhance their market attractiveness Impact of Solution Increased brand appeal and increase ROI for their offerings across various media platforms How marketing mix modeling tools work and how you […]
Sales force optimization is a strategic approach that aims to maximize the efficiency and effectiveness of a company’s business team. By leveraging data, technology, and best practices, organizations can enhance their business processes, improve customer interactions, and ultimately drive revenue growth. In this context, a client recently implemented sales force optimization strategies and witnessed a […]
What You’ll Find in this Case Study: Need for Marketing Mix Strategy Solutions for Businesses Developing the right strategy is crucial for businesses to succeed in today’s competitive business scenario. This makes recognizing the marketing mix elements and selecting the right steps crucial to business success. There are two basic steps involved in developing a […]
Written By: Sudeshna Ghosh In the realm of manufacturing, where diverse processes span across geographies, optimizing operations is a monumental challenge. The importance of this endeavor cannot be overstated, as manufacturing companies grapple with substantial expenditures and the intricacies of streamlining processes. Leveraging analytics for supply chain optimization emerges as the beacon of change, offering […]
What You’ll Find in this Case Study: Engagement Summary To succeed in today’s hyper-competitive food and beverage market, businesses must build a strong foundation of an agile, robust, and transparent supply chain network. For food and beverage companies, the turbulent pace of technology growth is the main contributor to supply chain complexity and anomalies. Due […]