CASE STUDY

Pricing Analytics for the Alcoholic Beverages Industry – A Quantzig Case Study

Oct 9, 2018

Alcoholic Beverages Industry Overview

The growth of the global alcoholic beverages market is primarily driven by the increase in the surge in disposable income, young‐adult demographic, and a rise in consumer demand for premium alcoholic beverages. Moreover, the recent developments in alcoholic beverages appear to be a viable alternative to produce innovative alcoholic drinks for consumers. Furthermore, the increase in the disposable income of consumers along with changes in preferences toward premium products with attractive assortment and high visibility boosts the growth of this segment.

Top Needs for Pricing Analytics

Today, price analytics and big data analytics are universally accepted and barely a day passes without hearing about them in the news. As a result, we have accredited a few situations where a business needs to implement a pricing analytics process and make use of its data :

  • Learning About Customers
  • Identifying Pricing Opportunities
  • Optimizing Pricing
  • Planning Pricing Changes and Promotions
  • Getting Investors to Purchase into the Pricing Strategy

Speak with our analytics experts today to know more about pricing analytics and how it helps organizations implement an analytics-driven approach to price and discount optimization for improving sales and gaining market leadership.

The Client

The client is a leading alcoholic beverage manufacturer based out of the United States. 

Predicaments

Like many beverages brands, our client was struggling to overcome several key pricing challenges in terms of:

  • Accurately evaluating the impact of promotion and pricing decisions
  • Pinpointing what exactly is driving sales

Additionally, the client was overloaded with data and was sitting on a ‘gold mine’, with large amounts of historical POS data, but lacked an effective management system. Furthermore, the alcoholic beverages manufacturer also faced increasing costs and shrinking margins; thereby, wanted to identify new ways to drive profit.

Solutions Delivered

With the help of Quantzig’s pricing analytics solution, the alcoholic beverages manufacturer uncovered both short- and long-term pricing improvement opportunities. Additionally, the client positively changed the shared trajectory, stabilized sales and margin, and significantly achieved incremental revenue and profit annually. This resulted in a US$ 3 million profit opportunity from a major retailer.

Request for more information to know more about the importance of pricing analytics for alcoholic beverages manufacturers.

Why Quantzig?

For more than 15 years, Quantzig has worked with 120+ clients, including 55+ Fortune 500 companies, and assisted them with end-to-end data and pricing analytics and management services to leverage their data for practical decision making.

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