CASE STUDY

Bakery and Confectionery Products Manufacturer Achieves Better Marketing ROI Through Improved Customer Segmentation Strategy

Sep 22, 2016

Business Challenge

Traditional market segmentation strategies not yielding an expected return on marketing investments.

A large bakery and confectionery products manufacturer relied heavily on the traditional customer segmentation strategies and was facing issues with effective segmentation. As a result of this, the company was not able to achieve expected returns from the marketing investment.

Speak with our analytics experts today to know more about predictive analytics and how it helps organizations reduce risks, identify opportunities, plan strategic next steps, forecast growth, fuel innovation, and increase sales, profitability, and market share.

Situation

Unable to derive granular insights from vast customer data.

The client had access to vast customer data, but it was getting tough for them to analyze them through its existing tools and processes, in order to develop insights. Traditional methods were unable to classify the customers at a granular level based on profitability, and create effective segments for the deployment of targeted marketing strategies.

Solution/Approach

Predictive modeling to classify customers based on profitability.

We assessed the client’s existing strategies to identify gaps and propose an improved scheme for better customer segmentation. We developed a predictive modeling based solution for the assessment of profitability levels of customers and segment them accordingly. Recommendations were provided on which segments to focus more on, and which segments to be treated lightly.

Don’t know where to begin? Request a free proposal to learn about Quantzig’s cutting-edge predictive modeling solutions and how they will drive tangible results for your organization.

Impact

Improved marketing ROI through targeted marketing strategies.

The client was able to gain insights on customer segments and sub-segments that provided them maximum profitability. Using this information, they devised a new customer segmentation strategy which helped them in channelizing marketing and promotions spend on these identified segments. High priority was given to the profitable segments, while the segments with less profitability were given less importance.

Ready to Harness Game-Changing Insights?

Request a free solution pilot to know how we can help you derive intelligent, actionable insights from complex, unstructured data with minimum effort to drive competitive readiness, market excellence, and success.

Recent Case Studies

Industries

Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.

Insights

Our free resources shed light on our extensive expertise and equip you with information to accelerate decision-making, growth, and innovation.