Weekly Round-Up: A Storyboard on the Benefits of Pricing Strategies and Infrastructure

Mar 8, 2019

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Pricing automation

LONDON: Quantzig, a leading pricing analytics services provider, has announced the release of their new storyboard on pricing strategies and infrastructure. These stories explain how robust pricing strategies and rigid pricing infrastructure can help companies to manage profitability and brand image.

Today businesses are facing critical challenges like monitoring competitors pricing strategies in real-time, determining fluctuations in demand and identifying pricing triggers while trying to sustain their profitability. Solid pricing strategies and infrastructure can help companies to optimize pricing, promotion and discounting strategies. Also, it can guide companies in identifying new sales opportunities, increase profit margins and drive conversions.

Are you finding it difficult to understand how pricing analytics solutions can help your business to reduce price gaps, optimize prices and discounts, devise effective pricing strategies and benchmark prices against the products of your competitors?  Get in touch with us right now!

Quantzig’s analytics solutions have helped leading companies to make data-driven decisions and boost profitability. Below, we have summarized some of Quantzig’s free resources for this week and have also highlighted ways in which robust pricing strategies and infrastructure has helped businesses to excel in the competitive marketplace.

#1. Why is pricing analytics important for your business? Pricing is a crucial component when it comes to product positioning and branding. Don’t you agree? This is the reason why robust pricing strategies have become the need of the hour for businesses today to stay competitive and ahead of the curve. Pricing analytics solutions can help companies make careful decisions on the margins to be reserved on particular products in relation to the competition. Also, pricing analytics empowers the companies to avoid costly mistakes by running advanced scenario modeling and identifies the potential impact of the change in price on the overall profitability and demand.

#2. How can pricing automation help you achieve pricing mastery? Is the science of pricing strategies underdeveloped for your business? If yes, then you must give a thought to optimize your pricing strategies and this is where pricing automation can come to rescue. Pricing automation acts as a silver bullet to push your organization from the initial level of the pricing maturity scale to the level where your organization will be able to achieve pricing mastery.

Are you wondering how to devise effective pricing strategies for your business? Request a free proposal to check out our portfolio of pricing analytics solutions.

#3. What are the benefits of next-generation price optimization? Are you wondering what is new era price optimization? New era price optimization covers entire stages of a product’s lifecycle in an integrated way right from the base price, promotions, TPR to markdowns. This helps in avoiding conflicts in pricing and forecasting demand accurately to maximize ROI. Next-generation price optimization has huge benefits like ease of use, reveals the reasoning behind price recommendation and much more which helps in improving overall pricing strategies of the business.

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