Is Big Data Analytics Marking Its Territory in The Telecom Industry?

Nov 12, 2017

Big data analytics is everywhere today, and all the hype surrounding this breakthrough technology is compelling players from various industries to explore the utility of big data analytics for their businesses. Considering the enormous amount of customer data available, the telecom industry is not far behind in utilizing big data analytics to enhance their customer experience.

As far as the customers are concerned, big data analytics brings faster results, predictive power, and new depth to analytics. Telecom companies can enhance customer experience by incorporation big data analytics in the following manner:

telecom industry

Advantages of Adopting Big Data Analytics in the Telecom Industry

Big data analytics is playing a key role in transforming the face of the telecom industry. Companies in the telecom industry can reap several benefits by incorporating big data analytics into their business.

Request for a free proposal today to know more about the applications of big data in the telecom industry.

Be Prepared for Future Demands

Big data enables businesses to use available data in their network in order to remain scalable, optimized, and robust. The examination of user behavior helps the companies in the telecom industry to understand how to deliver the media content to the customer in an enhanced manner.

Measure Customer Experience

With the help of big data analytics, the telecom industry can establish customer-centric KPIs which enables them to get a detailed idea about customer experience. Furthermore, network data and social media information make it easier for companies to understand the customer experience.

Identify Fraud

Telecom companies can leverage big data analytics to analyze call records in real-time, which helps to identify fraud immediately. This helps telecom companies to make their network more secure.

Marketing Campaigns

Telecom companies can use the user data available to target specific marketing campaigns. Key players in the telecom industry can segment their customers based on different demographics and customize campaigns based on these attributes to garner better customer responses.

Facilitates innovation

Telecom companies can observe the real-time usage patterns and customer behavior data through big data analytics, which will help them to formulate new product or service innovations for their customers.

Ready to Harness Game-Changing Insights?

Request a free solution pilot to know how we can help you derive intelligent, actionable insights from complex, unstructured data with minimum effort to drive competitive readiness, market excellence, and success.

Recent Blogs

Workforce Management Trends of 2021

Workforce Management Trends of 2021

Driven by the disruption of COVID-19 and enabled by technology, the world’s business leaders can redesign workforce management and redefine ways of working. Organizations are now rethinking workforce management, planning, performance, and experience strategies. Now,...

read more
Tech Trends 2021

Tech Trends 2021

After disruptions caused by the coronavirus crisis starting in 2020, businesses are looking forward to getting back on course and becoming sustainable. 2020 has created havoc and made holes in long-standing norms about how companies operate. It has become evident that...

read more
Sustainable Supply Chain and Big Data Analytics

Sustainable Supply Chain and Big Data Analytics

Sustainability concerns are sprouting up in every industry. A growing population of consumers now prefer eco-friendly and sustainable businesses. Organizations are striving to address this concern, while improving internal systems and processes, by developing supply...

read more


Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.


Our free resources shed light on our extensive expertise and equip you with information to accelerate decision-making, growth, and innovation.