Google and Facebook Adopt MMM to Boost Marketing Campaigns

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Google and Facebook Adopt MMM to Boost Marketing Campaigns

After being intensely used in the retail, finance, banking, and healthcare industry, guess who has welcomed the marketing mix model (MMM) into its business plan? Social media giant, Facebook along with Google made news recently with their decision of adopting MMM for measuring performance and visibility. An advanced statistical tool, MMM provides one of the […]

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