The Heuristics of Marketing Mix Modeling (MMM)
Marketing mix modeling is the new buzz word that has taken the industry by storm. The concept might have caught attention of the management recently, however in reality it is an age old concept. MMM’s popularity is on the rise as marketers realize its value proposition that helps companies to forecast the marketing return on … Continue reading The Heuristics of Marketing Mix Modeling (MMM)
Copy and paste this URL into your WordPress site to embed
Copy and paste this code into your site to embed