Why HR Analytics is More Important than You Think
It goes without saying that people are vital to the success of any company. The way in which companies recruit, train, and retain their employees has a major impact on their business performance. Today, human resource managers have access to huge amounts of employee data. However, the difficulty lies in collating, integrating, and analyzing data, which is highly essential for turning data into valuable insights. This is where advanced techniques such as HR analytics prove to be useful. HR analytics tools use HR and big data analytics to interpret the useful data and transform it into useful statistics.HR analytics help companies to understand what could improve their workforce management, create a team that consistently meets its targets, identify why certain managers continue to thrive whilst others burn out, and predict exactly which candidates are likely to succeed. That’s not all, here are some essential benefits of HR analytics that you cannot ignore:
- Improved hiring decision
HR analytics makes predictive analysis easier and helps managers to make the better choice based on historical data. HR analytics also prevent companies from making mistakes by understanding the past errors. Moreover, it allows the recruiter to learn more about candidates through online resume database, applications, social media profiles, and records.
- Training and development
Training is an essential part of workforce management for any company. However, if there are any gaps in the training process, it could cause some serious problems and increase the cost to the company. The training and development programs which are not handled properly can cause havoc to the budget of the company. Use of analytics tools helps the organization identify if employees are making the full use of the opportunities and the knowledge imparted to them during the training and development sessions.
- Employee retention
Retention of employees is one of the most challenging aspects of workforce management. HR analytics is an important tool for human resource managers to identify the reasons why employees leave or stay with the organization. It is highly effective in finding the skill gaps and areas where employees are struggling. Various tools like employee satisfaction surveys, team assessments, exit and stay interviews can be used to identify the reason for employee attrition and chart out the strategies to retain them.
- In-depth insights
With the help of advanced analytics tools, the company can gain deeper insights into the employee’s professional life. This can be done by tracking, sharing, and analyzing the performance-related data. Furthermore, the employee’s performance data could be used by the hiring manager to identify the great talents. This data not only provides more insights about the employees but also shapes the strategies to boost the employee morale, retention, and engagement.
- Re-engagement of candidates
Candidate records often go untouched or forgotten after the job posting is closed. Analytics allows organizations to re-engage a targeted group of candidates to determine their interest level for other vacant positions in the organization. It can also help reflect new positions, work experiences, or skills that might have acquired by the candidates since the last time they were engaged.