“Quantzig’s campaign analytics solutions helped us refine our target audience and increase the efficiency of our marketing campaigns.”
About the Client
The client is a leading player in the retail and CPG industry based out of Canada. The firm sells from 700+ retail outlets operating in 80 sales markets across the globe.
The Business Challenge
In today’s highly competitive retail and CPG market space, many factors affect sales revenue. Campaign analytics solutions help companies to examine the major factors which are responsible for explaining the sales variation in a given period by categorizing them into- base factors, macroeconomic factors, and promotions.
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A Canadian retail and CPG industry firm was finding it difficult to evaluate the effectiveness of their digital marketing initiatives. Constant sales variations prompted the retail and CPG industry player to leverage campaign analytics solutions to examine the major factors affecting sales. The client wanted to assess various touchpoints in order to identify the effectiveness of each channel. By leveraging campaign analytics solutions, the client wanted to collect and analyze data about customer intentions and gain insights on how they could update their specific campaign strategies and tweak their marketing campaign criteria.
Based on the business requirements, the client collaborated with Quantzig to leverage its expertise in offering campaign analytics solutions to help them collect and analyze data about customer intentions and gain insights on how they could update their specific campaign strategies and tweak their marketing campaign criteria.
Solution Offered and Value Delivered
Quantzig’s campaign analytics solutions helped the retail and CPG industry player gauge and understand the effectiveness of their marketing initiatives by assessing the strategies adopted by the key competitors in the market. Our analytics experts adopted a three-step approach to help the client tackle their core business challenges.
Talk to our analytics experts to know how we can help you identify important metrics that can increase your ROI and determine campaign effectiveness in real-time.
Our analytics experts adopted a three-step approach to help the client tackle their core business challenges.
The first phase of campaign analytics engagement focused on campaign planning and scheduling optimization. This helped the retail and CPG industry client to optimize their campaigns to drive growth and maximize campaign effectiveness.
In the second phase of the campaign analytics engagement, Quantzig’s analytics experts leveraged machine learning algorithms and predictive modeling techniques to help the retail and CPG client optimize marketing campaigns and improve campaign response rates.
The third phase of the campaign analytics engagement revolved around creating customized dashboards to integrate real-time data sources with historical data sets to analyze and optimize campaigns.
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By analyzing campaign data and by gleaning insights into the frequency and strategy behind successful campaigns, the retail and CPG industry player was able to:
- Witness an improvement of 38% in return-on-ad-spend (ROAS).
- Quantify marketing effectiveness of different channels
- Improve sales by 3X