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Highlights of the Case Study: Particulars Description Client A leading bank that sought to improve transparency in marketing spending and outcomes Business Challenge Our client wanted to assess the suitability or appropriateness of their...
Highlights of the Case Study: Particulars Description Client A leading pharma retailer with operations spread across geographies. Business Challenge The client needed visibility on its MROI and sought to quantify the...
What You Can Expect from the Market Mix Modeling Case Study Importance of the Key Components of Marketing MixClient ProfileProject Background and Solution OfferedMarketing Mix Modeling Value Delivered to the Client Highlights of the Market Mix Modeling Case Study...
What You Can Expect from the Marketing Mix Optimization Case Study About The ClientThe Business ChallengeMarketing Mix Optimization Solution Offered and Value Delivered Highlights of the Marketing Mix Optimization Case Study ParticularsDescriptionClientA leading food...
What you'll find in this case study: The ClientThe ChallengeThe SolutionThe Business ImpactContinuing the Pursuit of Marketing Mix Modeling TransformationQuantzig – A Leader in Marketing Analytics Client Details Client: A well-known player in the frozen food market,...
Engagement Summary Marketing mix modeling quantifies the impact an organization’s marketing efforts on sales and forecasts the impact of future marketing efforts. This strategy helps in ascertaining the effectiveness of marketing input in terms of ROI. In this success...
The Client The client is an American grocery retail company headquartered in Los Angeles and has 100+ stores across the US. This player is one of the biggest grocery retail chain operators. Leveraging our analytics driven marketing strategy solutions can help in...
Engagement Summary Almost all industries today are making use of advanced data analytics to thrive in a data-driven world. The pharmaceutical industry is no exception. Advanced data analytics is crucial for pharmaceutical marketing personnel, allowing them to harness...
Engagement Summary Quantzig collaborated with a client from the pharmaceutical industry to help increase their return on marketing investment (MROI) as well as gain insights on their customers’ needs and preferences by making use of the multi channel marketing...
Engagement Summary In a recent engagement, Quantzig collaborated with a European health and wellness industry player to help them address the issues with their existing marketing mix models. The existing marketing mix model of this wellness industry client was not...
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