Summary Client: A leading pizza manufacturer launched a new product with new toppings, crust, and packaging but saw less revenue uptake than expected. Challenges: The client faced challenges in understanding consumer feedback, which was spread across multiple social...
Social Media Analytics
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Streamlining Social Media Campaigns and Supporting the Launch of a Customer Support Initiative for a Leading European Telecom Company
What You'll Find in this Case Study: What our Client had to say About us About the Client Telecom Social Analytics Business Challenge Telecom Social Analytics Solution Offered and Value Delivered Telecom Social Analytics Business Outcome Telecom Social Analytics...
NLP Sentiment Analysis Reduces Customer Churn by 57% for US Drug Manufacturer
What You'll Find in This NLP Sentiment Analysis Case Study Engagement SummaryThe ClientBusiness ChallengeThe NLP Sentiment AnalysisSolutionThe NLP Sentiment AnalysisBusiness Impact Highlights of the NLP Sentiment Analysis Case Study ParticularsDescriptionClientA...
Social Media Analytics Solutions helped a Canadian FMCG Retailer Achieve a 15% Increase in ROAS
Engagement Summary Consumers are constantly interacting with brands and layout out their needs and expectations through social media. Social media analytics collects, analyzes, and interprets data from social media sites to provide organizations with data-driven...
Social Media Listening Solutions Helped a Media Industry Client to Achieve a 35% Increase in ROAS
Engagement Summary The media and entertainment industry must apply advanced analytics solutions to monitor conversations from social media and rely on social media intelligence for comprehensive audience insights and granular social media listening. Our social media...
Social Media Sentiment Analysis: How it Helped an Entertainment and Sports Technology Company to Glean Insights into Customer Requirements
Social Media Sentiment Analysis Engagement Summary Entertainment and sports technology companies are the constant lookout for new opportunities to bridge the gap between online and offline channels and customer service requirements. In an effort to improve customer...
Customer Sentiment Analysis Helps Determine Promoters and Detractors for a Leading Player in the Hospitality Industry
Having access to online customer conversations provided an abundance of opportunities to understand our customers better by identifying key trends, measuring the gap, and designing and proposing business cases and implementing solutions. About the Client The client is...
Harnessing Social Media Data to Tackle the Growing Competitive Pressure and Boost Brand Loyalty for a German Auto Manufacturer – A Social Media Analytics Success Story
The client is a leading player in the automotive industry based out of Germany. Owing to the intense competition from top companies in the German automotive industry, the client decided to transform its business model by leveraging three digital technologies namely,...
Social Media Sentiment Analysis: Understanding Customer Perceptions to Develop New Products and Optimize Marketing Strategies
Understanding consumer attitudes, sentiments, and opinions about your brand is a gateway to refining your offerings, marketing messages, and customer experiences. Most businesses today are accustomed to traditional approaches that revolve around the use of surveys,...
Sentiment Analysis: A Deep Dive Analysis of Customer Sentiments in the Food Service Industry
Optimizing Marketing Strategy and Campaign Effectiveness with Sentiment Analysis About the Client The client is a Fortune 500 food service industry player in the US who recently transitioned its presence from a brick and mortar store to a...