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customer analytics in retail

Customer Analytics in Retail Helped a Consumer Electronics Retailer to Witness a 2x Reduction in Customer Churn Rate – A Quantzig’s Success Story

The client is a leading consumer electronics retailer based out of Germany who is known for photographic and audio equipment. The company’s annual turnover is more than $ 23 million and business is spread across 17 different countries in Eastern and Western Europe.

For companies in the retail industry to succeed in the long run, it is important to have an in-depth understanding of the customer base. Customer analytics in retail can offer a 360-degree view of the global customer base and provide valuable insights into churn prediction, potential customer segments, geospatial analysis. Also, it can help to gauge customer engagement with the business in real-time. Furthermore, by leveraging customer analytics in the retail business, companies can identify the factors affecting the bottom line and are responsible for churn majorly.

Talk to our customer analytics experts to know how they can help you analyze buying preferences and future behaviors while taking into account their historical data.

Business Challenge

The client, a renown electronics retailer, was unable to identify higher-value customers due to which they had to spend more time and resources in building loyalty programs to drive bottom-line results. Also, the electronics retailer wanted to improve its approach to customer churn analysis to reap maximum benefits from a well-segmented and thoroughly analyzed customer database. Also, the client was facing difficulties in approaching customers with tailored incentives or other contextual retention offers. This is when they approached Quantzig to leverage its expertise in offering customer analytics in the retail sector that would help them identify flight risk customers and factors driving their buying decisions.

Request a FREE Brochure of our analytics solutions to gain in-depth insights into our portfolio of customer analytics services that can help you enhance customer retention and maximize profitability.

Solution Offered and Value Delivered

To help the consumer electronics retailer analyze and tackle their core business challenges, Quantzig’s team of customer analytics experts adopted a comprehensive three-step approach. In the first phase of the engagement, they focused on analyzing the customer journey by applying techniques of customer analytics in the retail segment. This method of analysis involved the application of both hierarchical as well as non-hierarchical data clustering techniques that further helped them to identify potential customer segments. The second phase of this engagement revolved around developing a robust customer lifetime value model to analyze customers’ behavioral traits and their transactional histories. The third and final phase of the engagement focused on the creation of a customized customer analytics dashboard to analyze factors for churn in real-time and suggest measures to help the client retain customers and improve loyalty.

Gain limited time complimentary access to our analytics platform that can help you transform your retail business into analytics-driven enterprise by offering a 360-degree view of your customers.

Customer analytics in retail empowered the client to analyze clickstream data obtained from disparate sources. A comprehensive framework of customer analytics in retail also helped the client to examine customer journey from three viewpoints- customer churn, loyalty and customer retention. The solution offered by Quantzig helped the consumer electronics retailer to identify efficiencies in business operations and boost customer satisfaction. Furthermore, the client was successfully able to distinct characteristics of the different customer segment and create a robust go-to-market strategy.

By applying customer analytics in retail, the client was also able to:

  • Reduce customer churn rate by 2X
  • Witness an increment of about $12M in annual income
  • Identify gaps in customer data analysis and improvement opportunities
  • Measure KPIs to drive business growth

Benefits of Customer Analytics in Retail Sector

CUSTOMER ANALYTICS IN RETAILHow Quantzig’s Customer Analytics Solutions in Retail Can Help?

By leveraging Quantzig’s customer analytics in retail, companies can harness the ever-expanding customer data generated from POS terminals, mobile transactions, social media, and various other cloud-based platforms. This can help them to gain insights more quickly and eventually improve business decisions. With the help of our customer analytics solutions, retail companies can increase the relevance of offers and interactions and improve customer retention. Furthermore, Quantzig’s advanced customer analytics solutions offer valuable insights into customer behavior, attitudes, and sentiments that can be leveraged to improve customer relationships and drive loyalty.

Learn More about how customer analytics in retail can help analyze customer life cycles in order to improve budgeting, customer segmentation, and prioritization.


Market Basket Analysis Helped A Food and Beverage Manufacturer to Optimize Product Placement and Increase Sales By 54%

The client is a well-known food and beverage manufacturer based out of Austria with its operation spread across Europe. They were finding it difficult to understand the purchasing behavior of their consumer and identify potential customer segments to drive sales. They wanted to leverage the market basket analysis solution to increase the effectiveness of their marketing campaigns and improve sales.

In a highly fragmented and complex business landscape, manufacturers are looking at leveraging  smart analytics tools to address the rapid shifts in customer demands and preferences. This is where market basket analysis can help manufacturers to understand the purchasing behaviors of consumers. Market basket analysis can aid companies to develop precise marketing strategies and meet business goals. Also, market basket analysis can help in increasing the efficiency of marketing messages resulting in improved customer experience and customer loyalty.

Our market basket analysis experts can help you improve the effectiveness of your marketing campaigns significantly. Want to know how? Get in touch right away!

Business Challenge

The client, a well-known food and beverage manufacturer, lacked a robust cross-selling strategy for their products. As a result, the food and beverage manufacturer was facing a continuous reduction in the profit margins for two consecutive years. Also, the client was struggling when it came to inventory management due to which they were not able to fulfill customer demands on time. Furthermore, their inability to analyze historical data properly prevented them from creating effective pricing models. Therefore, the company was looking for market basket analysis solution to utilize the historical data to identify relationships products and customers and generate new revenue.

Quantzig’s market basket analysis solutions help companies to develop customer centric marketing strategies  by identifying factors that drive consumer buying preferences and behaviors. Request a FREE proposal to gain in-depth insights into our portfolio of analytics solutions.

MBASolution Offered and Value Delivered

To help the client tackle their core business challenges, the market basket analysis experts adopted a comprehensive three-step  approach. The first phase of the market basket analysis engagement focused on analyzing available customer data to help the client devise robust cross-selling strategies. In the second phase of the market basket analysis, the analytics experts focused on the creation of extract, transform and load (ETL) processes for the initial data load to support methodologies of market basket analysis. The third and final phase revolved around the creation of customized analytics dashboards to support market basket analysis at the store and product category level.

The solution offered by Quantzig’s experts helped the client to keep a track of key metrics such as average spend and profit per basket. This, in turn, helped the client to track the performance of their top-selling product categories. Additionally, Quantzig’s market basket analysis solution helped the client to optimize their product placement. Furthermore, the client was able to improve the effectiveness of their marketing campaigns by 2X, enhance customer satisfaction and reduce churn rate.

Request a FREE demo below to know how our market basket analysis can help you improve customer loyalty and MROI.

Quantzig’s market basket analysis solution also helped the client to:

  • Increase quarterly sales by 54%
  • Decrease overall marketing budget by 18%
  • Develop a flexible and reliable business model

To learn more about how our analytics solution can help you gain actionable insights and make smarter decisions to  future-proof your business, request for more information now!

competitive pricing analysis

Competitive Pricing Analysis for a Food and Beverage Company – A Case Study on How we Helped a Client to Drive Sales by 13%

The client is a leading food and beverage industry player based out of the Netherlands. The F&B manufacturing company wanted to leverage competitive pricing analysis to analyze the pricing strategies adopted by its competitors and deploy suitable pricing analytics models to tackle the pricing challenges currently faced by them.

The Business Challenge

The ever-changing business landscape, growing competition, and changing customer preferences were among the core challenges facing the food and beverage company. To tackle such challenges the client wanted to redesign their competitive pricing strategy and revenue management capability. They approached Quantzig to leverage its competitive pricing analysis solutions to develop and implement a robust pricing strategy to bolster the value and impact of product pricing. Despite being one among the top companies in different product categories, the food and beverage manufacturer was known for making price changes based on market dynamics and price shifts. Using such an approach to price products gave rise to a turbulent pricing structure across products and channels, due to which they failed to unlock the true value of their offerings.

Request a Free proposal to learn how competitive pricing analysis can help you unleash the power of pricing data to make informed pricing decisions and devise tactical solutions to respond to your competitor’s activities.

Although the company had deployed sophisticated pricing analytics models, it lacked the analytics capabilities and holistic competitive pricing analysis framework to analyze those data sets. Also, it’s crucial to note that most of their pricing challenges stemmed from their segmented operational structure, which meant that business units often made pricing decisions independently, sometimes resulting in cannibalization within the portfolio. The company not only looked to solve its pricing challenges but also to achieve a pricing advantage by leveraging competitive pricing analysis to better manage the price of its offerings.

Solution Offered and Value Delivered

Quantzig’s competitive pricing analysis experts adopted a comprehensive three-pronged approach to help the client develop a strategic competitive pricing framework and integrate technology and processes to implement the framework across the enterprise. 

Want more information on competitive pricing analysis? Contact our experts today!

Phase 1

During the first phase of this pricing analytics engagement our analytics experts focused on developing a demand model capable of predicting volume changes across the category.

Phase 2

In the second phase, our competitive pricing analysis experts focused on analyzing the demand for the competitor’s offerings to determine price sensitivity and the impact of price shifts. These findings were then fed into a pricing analytics model to determine the right pricing actions for the company.

Phase 3

The third phase of this competitive pricing analysis engagement we focused on developing a pricing analytics framework. The devised framework helped them improve profitability and increase overall sales volume by 13%.

Our portfolio of competitive pricing analysis solutions empower businesses to compare product prices with ease. Request a FREE demo to know more. 

Competitive Pricing Analysis Enagagement Outcome


sentiment analysis

Sentiment Analysis Engagement Helped A Sports Brand to Optimize Marketing Campaigns and Boost Sales Revenue By 27%

The client is a leading sporting goods retailer based out of the U.S who is known for its quality products in different categories such as athletic footwear and athletic apparel.

The sporting goods manufacturing industry is one of the most dynamic sectors where retailers compete to get their significant share. Sporting goods retailers are facing a unique set of challenges due to factors such as changing models of sports equipment, increasing competition, extremely cost-sensitive consumer and the seasonality of sports. Also, there is an immense pressure due to the marked decrease in the profit margins caused by rising costs of materials, increasing labor costs and warehouse costs. To tackle such challenges, sporting goods retailers are now leveraging sentiment analysis approach to comprehend their customer sentiments and plan a long-term marketing strategy to boost revenue. Furthermore, sentiment analysis can help sporting goods retailers to understand the opinions and interests of their customers and react accordingly to the changing customer preferences.

Talk to our analytics experts to know how they can help you improve your customer experience through advanced sentiment analysis techniques.

Business Challenge

The client, a leading sporting goods retailer, wanted to gauge customer sentiments and gain in-depth insights into the potential opportunities in the market to boost revenue. Also, with the help of sentiment analysis solution, the client wanted to answer strategic questions about their products and business performance. Furthermore, by leveraging sentiment analysis solutions, the sporting goods retailer was looking to analyze the opinion and attitude of the end-users and develop a proactive customer engagement strategy to monitor customer interaction at each touchpoint. That is why they approached Quantzig to leverage its expertise in offering sentiment analysis solutions to help them identify and extract useful information from their customer datasets and optimize their marketing campaigns.

Quantzig’s sentiment analysis solution help companies to develop an understanding of KPIs, select measurement tools and enhance performance in real-time. Request a FREE proposal to gain in-depth insights into our portfolio of analytics solutions.

sentiment analysisSolution Offered and Value Delivered

The analytics experts at Quantzig adopted a holistic three-phase approach to address the client’s core business challenges and identify key metrics for customer sentiment analysis. In the first phase of the sentiment analysis engagement, the analytics experts focused on identifying data-driven metrics to help them gauge customer sentiments. The second phase of the sentiment analysis engagement revolved around leveraging social media analytics solutions to analyze unstructured customer datasets and categorize customer sentiments. The third and the final phase of the sentiment analysis engagement focused on accessing customer sentiments and reactions to the client’s offerings on different social media platforms in real-time. The solution offered helped the client to increase focus on customer feedback sources to define potential targets and identify promising opportunities. Also, the client was able to redesign their business models and modify marketing campaigns to suit customer needs. The sporting goods retailer could potentially tap into its customer’s preferences and determine their perceptions towards the brand.

We help organizations analyze the effectiveness of their communications and customer interactions on different digital marketing platforms with the help of customized analytics dashboard. Request a FREE demo below to know more.

Quantzig’s sentiment analysis engagement also helped the client to:

  • Optimize their marketing campaigns and go-to-market strategy
  • Boost sales revenue by 27%
  • Improve customer experience and interaction significantly

To learn more about sentiment analysis and its benefits for your business, request for more information now!

customer segmentation

Accelerating Pharma Growth Through Geographic Customer Segmentation – A Case Study by Quantzig

The client is a leading pharma industry player based out of the US. The pharma company wanted to segment their customers into different clusters based on consumption patterns, demographics, and other economic indicators, to develop specific growth strategies for each segment.

The Business Challenge

To grow and achieve their business objectives, every company irrespective of the region in which it operates has to find a way to tackle the inevitable challenge of making sense of large customer data sets. By doing so, businesses can better understand market needs and cater to the specific needs of their customers. The pharma company wanted to find suitable ways to accelerate growth and gain a winning edge in the global marketplace. They wanted to leverage Quantzig’s customer segmentation solutions to develop homogenous clusters and analyze the needs of their customers.

Using geographic customer segmentation solutions, they wanted to-

  • Improve customer acquisition strategies with targeted customer segmentation
  • Achieve better results by narrowing your customer focus and targeting distinct segments

Want more insights on our customer segmentation analytics solutions? Request a FREE proposal right away!

Solution Offered and Value Delivered

We adopted a four-step approach to help the client address their challenges. The initial phase focused on data discovery followed by data cleansing and the creation of customer profiles and finally the validation of those profiles using advanced predictive analytics techniques.

Phase 1

In the first phase of this geographical customer segmentation engagement, we analyzed the objectives of the project, collected available data, and developed a detailed roadmap to address the core challenges faced by the client.

Phase 2

In the second phase of this geographical customer segmentation engagement, our analytics experts integrated, cleansed, and harmonized data obtained from disparate sources and then finalized the input metrics for the predictive model. We worked with the client to choose the specific variables which could be included in the segmentation algorithm. The objectives of our study and the output of the analysis determined the choice of variables.

Would you like to know more about the business benefits of customer segmentation analytics? Contact our analytics experts.

Phase 3

We created customer profiles based on consumption patterns, demographics, geography, and customer lifestyle. Hierarchical clustering analysis also helped us segment the customers into different homogenous groups based on their location and needs.

Phase 4

In the fourth and final phase of this geographic customer segmentation assessment, we leveraged predictive techniques to validate the clusters and devised suitable strategies to cater to the needs of different customer groups.

The geographic customer segmentation solutions offered also empowered the client to develop growth strategies, according to the geo-economic clusters that we had identified.

Why Choose Quantzig as Your Geographic Customer Segmentation Solution Provider?

Our portfolio of advanced customer segmentation analytics solutions empowers companies to devise suitable customer segmentation strategies to address the growing needs of their customers. Leveraging analytics to segment the customers into homogenous groups based on the geographic location puts you in a better position to make crucial decisions related to product development, marketing, and delivery of services.

Request FREE demo to learn how we can help you drive growth and profitability.

What are the Types of Customer Segmentation?


Big data analytics

Big Data Analytics Framework Empowered an Oil and Gas Company to Reduce Operational Costs by 37% Through Continuous Process Improvements

The client is a leading multinational oil and gas industry player, based out of Austria. The company boasts an impressive number of 6,000+ clients worldwide and employs over 10,000 employees. The oil and gas company wanted to devise a big data analytics framework that supports data acquisition, aggregation, transformation, and cleansing to create an enterprise data management platform that will serve as a single source of truth and help make crucial business decisions.

The Business Challenge

Modern big data analytics tools and cognitive technologies have been proven to be useful in maintaining and analyzing huge troves of data sets generated by businesses across industries. In the oil and gas industry, big data analytics helps improve data management, identify and map oil reservoirs, and optimize operational costs. With the generation of huge volumes of unstructured data sets from sensors, oil and gas companies have found themselves in a fix and are looking at capitalizing on new opportunities by leveraging advanced big data analytics solutions. Apart from offering actionable insights to improve decision making, big data analytics helps oil and gas companies to leverage big data to improve recovery rates, reduce environmental impacts, and avoid accidents.

Request a FREE proposal to find out how our big data analytics solutions can help your organization navigate its next. 

The current data management platform deployed by the client was expensive and offered limited scalability, due to which data was being underutilized and choked in their data storage systems curtailing its processing ability and giving rise to challenges such as high processing costs, limited analytical access to data, constrained EDW capacity, and inability to process unstructured datasets. To tackle these challenges, they wanted to leverage Quantzig’s big data analytics solutions and deploy a robust data management platform to effectively store and manage the growing complexities of the unstructured data sets. 

big data analytics

Would you like to know more about the benefits of big data? Get in touch with our experts right away!

Solutions Offered and Value Delivered

We adopted a comprehensive three-pronged approach to help the client tackle the challenges around data storage and data processing.

Phase 1

Partnering with the client’s data management team, we undertook a detailed industry assessment to understand their current big data analytics capabilities, scalability bottlenecks, and other factors hindering growth.

Phase 2

Our big data analytics team collaborated with the oil and gas client to devise an end-to-end big data analytics framework to tackle their challenges.

Phase 3

The third phase of this big data analytics engagement focused on deploying a big data platform to help them improve their analytical capabilities, understand the customer needs better, and generate more revenue opportunity.

Request a FREE demo and gain insights into the benefits of deploying a robust big data analytics framework. 

Our big data analytics solutions also empowered the client to:

  • Store, maintain, and process data as they moved through various stages of the data lifecycle
  • Achieve a 37% reduction in operational costs with continuous process improvements
  • Develop a big data analytics roadmap to scale business processes and analyze unstructured data sets
  • Demonstrate significant improvement over current ad-hoc analytics capability

Why Choose Quantzig as Your Big Data Analytics Solution Provider?

The staggering volumes of unstructured sensor data have given rise to several data management challenges in the oil and gas industry. To tackle these challenges, businesses must comprehend the pieces of information and extract actionable insights. Backed with powerful big data analytics tools and over a decade of experience in working with clients across industries, our big data analytics solutions can help you do just that by breaking down data silos to unearth valuable insights to act upon.

Request for more information to learn how we can help you tackle the complexities associated with ustructured data sets. 

competitor price tracking

Quantzig’s Competitor Price Tracking Solution Helped an E-tailer to Improve Customer Retention and Increase Profit Margins by 39% – A Case Study on the Retail Industry in Netherlands

In a commoditized world, it is really difficult for e-commerce players to distinguish their products from millions of similar products proliferating the marketplace and sold online. Therefore, e-tailers need to come out of the traditional competitor price tracking mechanism to improve customer experience and boost profitability. Leveraging an analytics-based competitor price tracking approach can help companies to remain competitive in the dynamic retail market by helping them gain a clear, detailed competitive data analysis to ensure efficient price monitoring.

Our pricing analytics experts help businesses to make accurate pricing decisions by analyzing a host of factors that impact pricing including sales forecasts, demand, market intel, and reference price points. Talk to them right away.

The client is a Netherlands based online e-commerce company who is well-known for selling fashion apparels and shoes online. The company is evenly distributed geographically and has an annual turnover of more than 12 billion dollars through online sales.

Business Challenge

The client, a leading E-tailer, was looking at leveraging competitor price tracking solutions to track market price trends and competitors’ pricing strategies. This is when the e-tailer approached Quantzig to leverage its competitor price tracking solution to analyze competitors’ prices and  gain in-depth insights into their sales data, product rotation, and historical trends to analyze the impact of their promotions on brand value.

Problem Statement 1:

The client was finding it difficult to understand the best way to manage the price in a highly competitive e-commerce market. They wanted to analyze the promotional actions of competitors to devise better pricing strategies.

Problem Statement 2:

Inability to retain valuable customers was the major cause of the client’s second challenge that resulted in the dip in profit margins.

Problem Statement 3:

Key competitors and new market entrants were acting as barriers for the client when it came to providing better customer experience and as a result, the e-tailer was looking for smart competitor price monitoring methods to improve their customer retention strategies.

Quantzig’s pricing analytics solutions offer a new way to competitor price tracking and analyze the pricing strategies adopted by them to arrive at conclusions that help businesses determine the best suitable pricing approach. Request a FREE proposal now to gain in-depth insights into our analytics solutions.

Solution Offered and Value Delivered

Our pricing analytics experts worked with the client to analyze their core business challenges and devise a robust competitor pricing analysis framework to effectively track competitor pricing strategies over a certain period. We adopted a comprehensive three-phased approach to help the client achieve groundbreaking results by transforming their ability to analyze their competitors and achieve a significant increase in profit margins.

Phase 1:

The first phase of the competitor price tracking engagement focused on the thorough analysis of market trends that helped the experts understand what price customers were willing to pay for products as well as what competitors in the industry were charging.

Phase 2:

The second phase of the competitor price tracking engagement revolved around benchmarking competitors to determine the ideal pricing to successfully launch a product in a competitive market with appropriate pricing.

Phase 3:

In the third phase of the competitor price tracking engagement, the pricing analytics experts focused on developing a customized analytics dashboard to help the client track their competitor’s pricing strategy in real-time. Also, this helped the client to optimize their budget allocations and lead to improved ROI.

Our intuitive, real-time pricing analytics dashboard can help you track key pricing metrics to ensure you adhere to your  business requirements. Request a FREE demo below to know more.

Quantzig’s competitor price tracking solution also helped the client to:

  • Improve customer retention by 2X
  • Increase annual profit margins by 39%
  • Devise better pricing strategies to drive customer loyalty
  • Improve flexibility and customer responsiveness to enhance the brand value

Why Choose Quantzig as Your Next Pricing Analytics Partner?

Quantzig is committed to offering cutting edge pricing analytics solutions to help companies institutionalize data-driven decision making and tackle complex business challenges. Quantzig’s advanced pricing analytics solutions are flexible enough to accommodate the evolution of the solution through dynamic changes in your business. Our pricing analytics team leverages the latest statistical approaches and platforms and delivers it to you through an agile approach that’ll help you accelerate your journey from data to decisions.

To learn more about competitor pricing tracking mechanism, request for more information below

Retail analytics

Retail Analytics Helped a Belgium Based Retail Company to Analyze Customer Behavior and Drive CX

The client is a multinational retail company, based out of Belgium, who was looking at leveraging retail analytics solutions to improve retail customer experience and drive loyalty.

The Business Challenge

The customers today are savvier, well-informed, and wield more purchasing power than ever before. Factors such as these have prompted retailers to improve customer experience by addressing key issues that suppress their ability to drive customer experiences across touchpoints. In such a scenario, retailers poised to stand out from the pack are those that can predict and analyze customer behavior and purchase patterns. From that viewpoint, it’s quite evident that retailers who leverage advanced retail analytics solutions are poised to gain an edge over the competing brands in their ability to use data to improve customer experiences.

Request a FREE proposal to learn how you can benefit by leveraging our retail analytics solutions.

With data being generated from diverse sources in the retail sector, businesses have started realizing the potential of retail analytics and its role in enhancing predictive capabilities to deliver better retail customer experiences. Similarly, owing to the data deluge the client faced challenges around customer experience management and several other long-term challenges that needed to be addressed to ensure process compliance and drive customer satisfaction. For the client, adopting a retail analytics-based approach to address issues around customer experience seemed quite challenging as they were unsure of where to start and which solutions to consider. This is when they approached Quantzig to leverage its retail analytics expertise and drive customer experience.

The challenges faced by the client included:

  • Lack of on-demand access to reports
  • High licensing and infrastructure costs associated with data visualization for quick decision making
  • Ineffective aggregation and processing of data from disparate sources such as marketing campaigns, mobile, and other customer touchpoints

Want more insights? Contact our retail analytics experts right away!

Solution Offered and Value Delivered

To help the client tackle their challenges, we adopted a two-phased approach that focused on generating real-time insights from large customer data sets. In the first phase, our retail analytics team adopted a comprehensive approach consisting of market surveys to build a retail data categorization model to analyze the overall business ecosystem. The use of detailed retail analytics survey reports and recommendations helped analyze the true potential of retail analytics. 

The devised retail data categorization model also offered recommendations on different spend levels and their ROI. The big win for the retailer, however, was reflected in their ability to enhance customer experience by automating key business functions. Moreover, the ability to improve data management and create a recurring data aggregation, analysis, and decision-making process empowered them to improve customer experience by a whopping 33%.

Request a FREE demo to learn more about the use cases of retail analytics.

retail analytics


 What is Retail Analytics? 


marketing mix modeling

Marketing Mix Modeling Engagement Helped a Fashion Retail Player to Reduce Marketing Spend by 33% – A Quantzig’s Success Story

The client is a leading fashion retail company based out of Germany. They approached Quantzig to leverage its expertise in offering advanced marketing mix modeling solutions to help them optimize the effectiveness of their marketing campaigns and align their marketing goals with customer behavior.

To stay ahead of the curve in today’s digitally inclined business sphere, influencer-based marketing, and personalized promotions have become prerequisites for companies in the fashion and retail industry. Also, to impact customer buying decisions, businesses need to identify platforms that can help them connect with their customers better and improve their experiences. To succeed in doing so, companies in the fashion retail industry need to adopt a comprehensive approach to marketing mix modeling that can help them gain an in-depth insight into the ROI of their marketing efforts. Furthermore, leveraging advanced marketing mix modeling techniques can help businesses in budgeting marketing campaigns and evaluating campaign success. Consequently, businesses can effectively allocate marketing budgets and reduce customer acquisition costs.

Quantzig’s marketing analytics experts can help you devise customized marketing mix models to drive incremental business value. Get in touch with them right away!

Business Challenge

The client, a leading fashion retail company, was finding it difficult to adapt to the rapidly changing market trends and customer behaviors in the fashion retail sector. Also, the client wanted to identify channels that could help them better connect with their customers and drive revenue. For this, they were looking for a comprehensive and analytics-driven approach to marketing mix modeling that could help them gain in-depth insights into their marketing efforts. Also, they wanted to leverage marketing mix modeling to optimize their marketing campaign strategies and investments.

Our marketing mix modeling solutions help companies to effectively manage their marketing mix strategies with multi-channel performance metrics. Request a FREE proposal to gain in-depth insights.

MMMSolutions Offered and Value Delivered

The marketing analytics experts at Quantzig adopted a holistic approach to help the client accurately predict, optimize and gauge the impact of their marketing campaigns and predict future sales impact for different marketing spend scenarios. By leveraging advanced multi-touch attribution models and analytical tools, the experts were able to deliver accurate insights into the client’s marketing efforts. Such insights further helped the fashion retail company to quantify the impact of their marketing efforts and improve customer engagement across different platforms.

Quantzig’s marketing mix modeling solutions can help you gain a holistic understanding of what’s driving sales along with a glimpse into factors that adversely impact MROI. Request a FREE demo to know more.

Quantzig’s marketing mix modeling solutions also helped the client to:

  • Implement a unique approach to enhance cross-channel attribution
  • Reduce marketing spend by 33%
  • Quantify marketing effectiveness of channels in terms of MROI

To learn more about marketing mix modeling techniques, request more information below.

telecom analytics

Telecom Analytics Case Study | How We Helped a Client Improve the Efficiency of Business Operations by 3x

The client is one of Germany’s leading telecom service providers with revenues over $3 million and more than 4,000 employees. The telecom company is well-known for its mobile, fixed broadband, and other network services that can be customized to meet the varying needs of businesses.

The Business Challenge

In today’s competitive telecom industry, staying relevant by finding new revenue sources is quite challenging owing to the dynamism in the market. Also, the growing competition and the emergence of new technologies have negatively impacted subscription rates, which in turn, has curtailed growth leading to huge revenue losses for players all over the globe. Telecom service providers also face challenges due to mergers and the need to deliver a consistent user experience across all channels. Meanwhile, new market entrants, particularly OTT service providers that deliver services over the internet are trying to grab a large chunk of market share by innovating and offering advanced services to meet the needs of their customers.

Our telecom analytics solutions help companies decrease operational costs and maximize profits by reducing fraud and improving risk management. Request a FREE proposal to know more. 

The client, a leading telecom service provider well-known for offering advanced telecom and networking services, realized that the key to increasing sales and subscriptions rates is to focus on reducing fraud through better risk management. This prompted the telecom company to leverage telecom analytics solutions to undertake a digital transformation to achieve its business goals. They approached Quantzig to leverage its telecom analytics capabilities such as ad hoc querying, multidimensional analysis, telecom data mining, forecasting, and optimization to gain deeper insights into core operations, internal processes, and telecom market trends.

Solutions Offered and Value Delivered

The client’s primary objective was to reduce the total cost of operations (TCO) while maintaining the quality of its services (QoS) using telecom analytics. To help them achieve their objectives, our telecom analytics experts proposed a comprehensive three-pronged approach that focused on devising an implementation approach, setting up scalable processes, and progress and innovation.

We help companies drive commercial effectiveness by leveraging advanced telecom data analytics and cognitive technologies. Want more insights? Schedule a FREE demo right away!


Want expert insights and reommendations? Contact our telecom analytics experts now.

Telecom analytics also empowered the client to:

  • Witness a 30% reduction in TCO
  • Improve the efficiency of business operations by 3x
  • Standardize business processes while maintaining QoS
  • Leverage advanced telecom analytics for monitoring key performance metrics 
  • Identify new up-selling and cross-selling opportunities 
  • Improve customer experience through process standardization

 Request for more information and stay updated with the latest telecom analytics trends.