Category: Healthcare case studies

warehouse optimization solutions

Warehouse Optimization Solutions Help an American Pharmaceutical Company to Improve Efficiency of supply chain

Engagement Summary

Warehouse optimization is the process in which the use of space, time, and resources in a warehouse are made more efficient by way of automation and planning, while simultaneously reducing errors and improving flexibility, internal management, and customer satisfaction.
An American pharmaceutical company was facing challenges with maintaining an accurate inventory. Pharma companies often have no or little visibility into their warehouses if they lack automated warehouse optimization solutions. This pharma company approached Quantzig to leverage its expertise in warehouse optimization solutions to deploy automation to optimize their warehouse and supply chain process.

The Client

The client is an American multinational pharmaceutical company that mainly manufactures and sells pharmaceutical formulations and APIs in North America and Europe.

Forklifts, trucks, and carts represent a fraction of the equipment used in warehouse management. However, these equipment have low life expectancies due to wear and tear from inefficient stocking, picking, and resetting processes. Request a free proposal to know how our pharma warehouse optimization solutions can help you improve the life expectancy of your resources.

Business Challenge

The client was facing predicaments with optimizing their warehouse and supply chain network. The key challenges faced by the client were –

Problem statement 1

Inventory location – The client did not accurate inventory locations which was slowing down their loading and dock scheduling, leading to a decrease in their efficiency.

Problem statement 2

Unorganized labour allocation – With several variables at play, such as the size of facility and special pharmaceutical element handling requirements, the client needed a well-designed workflow and workforce management. They wanted to leverage Quantzig’s pharma optimization solutions to assist them with allocating labour according to skills and requirements.

Problem statement 3

Inventory accuracy- The client was facing one of the most dreaded challenges of the pharma industry – an inaccurate inventory plan, which was leading to a loss in profit margin and inefficient time mangement.

Solution Offered

After collaborating with Quantzig to leverage its pharma warehouse optimization solutions, the client understood that effective warehouse management is much beyond data. It is actually a melting point of a robust set of solutions for better workflow management. A pharma inventory management combined with warehouse optimization solutions can help any organization tie their teams beyond warehouse, sales activities, IT, and engineering to create better cooperation and transparency. Quantzig’s warehouse optimization solution enabled the client to seamlessly optimize their business processes within the warehouse. Quantzig’s experts deployed automation which helped the client to take off the burden of outgoing shipments. This automation also enabled the client to tackle other variable aspects such as in-house snags and inbound freight.

Increasing demand for faster order fulfillment by consumers requires effective warehouse optimization solutions combined with inventory management solutions. Speak to our experts to know more.

Business Outcome

Quantzig’s warehouse optimization solutions helped the pharmaceutical company not only optimize their inventory management but save time and cost as well. This collaboration with Quantzig helped the client –

  • Increase customer satisfaction
  • Improve the efficiency of their pharma supply chain
  • Improve labor allocation
  • Devise an inventory management plan
patient engagement analytics

Patient Engagement Analytics Helped an Intelligent Screening Solutions Provider to Improve Conversion Rate and Reduce Missed Appointments

With the development of information technology, the concept of smart healthcare has gradually evolved. Smart healthcare uses the new generation of advanced technology including the internet of things (loT), big data, cloud computing, and artificial intelligence, to transform the traditional medical system in an all-round way, making healthcare more efficient, more convenient, and more personalized. Amid this growth, the diagnostics and screening solutions segment has emerged as a prominent game changer in healthcare. However, despite differences in governing policies, diagnostics and screening solutions providers around the globe face common challenges. Patients now expect an equal level of consumer engagement that they witness from other industries, hence healthcare organizations are engaging patients in new and modern ways.

About the Client

The client is an intelligent screening solutions provider that develops solutions to aid diagnosis through AI-powered analysis of visual medical data.

Business Challenge

This intelligent screening provider experiences close to a million clinic visits and nearly two million calls annually, due to many such reasons successfully interacting with patients has always been a priority for them. The organization previously never embraced automation to manage appointment-related tasks and outreaches. The screening solution provider needed a solution that would allow them to achieve better patient satisfaction, outreach, drive engagement, improve health outcomes and most importantly improve patient conversion rate.  To achieve these goals with a solution that was scalable and data-driven, the organization approached Quantzig.

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Patient Enagegement Analytics

Our Approach

Quantzig’s patient engagement analytics solutions allows healthcare providers to engage and outreach patients more efficiently. To help the client tackle their challenges, we first deployed an orchestrated strategy of voice and email to effectively engage patients and reduce missed appointments. This deployment of a voice process driven by AI resulted in increasing patient engagement rate and improved patient footfall for various screening processes. To enhance the results and help the screening solution provider to realize their vision of patient engagement and patient satisfaction, Quantzig’s patient engagement analytics experts, provided a few actionable insights which helped the client to-

  • Gain deeper knowledge of patient needs and expectations
  • Improve quality of patient interaction
  • Improve patient satisfaction

We offer healthcare analytics solutions that can help you explore new opportunities and enhance business efficiency. Request a free proposal to gauge its impact on your business.

Value Delivered

Previously the client hadn’t leveraged analytics and automation for patient outreach, patient engagement and patient satisfaction. Instead they relied on conventional ways of outreach such as phone calls and text messages and issues such as a call drop, or network problems were giving rise to data full of errors and it was also a time-consuming process. Whether or not the patient answered the call, agents still had to look up the patient’s information and make notations of the outcome of the call. This was an extremely time-consuming process. After collaborating with Quantzig the client experienced significant improvements in patient conversion rates. With better, automated strategies to analyze patient needs, the screening solution provider was able to generate patient engagement data without any error and at a much lower cost. Quantzig’s patient engagement analytics solutions also helped them:

  • Achieve a 20% reduction in missed appointment rates
  • Enhanced patient engagement rates
  • Improve patient conversion rate by 30%

Quantzig’s Patient Engagement Analytics Solution Insights

Quantzig offers data-driven patient engagement solutions such as dashboards and portals for record-keeping and analyzing patient data sets. Apart from offering interactive visualizations, these dashboards also empower patients to access healthcare information on the go. Our portfolio of patient analytics solutions also helps healthcare providers to engage with patients more effectively. Connecting on an emotional level, in turn, empowers healthcare companies to build a trustworthy relationship with the patient base.

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Patient Readmission Analytics

Patient Readmission Analytics Helps a Healthcare Organization Reduce Readmission Rates by Identifying High Risk Cohorts

About the Client

The client is a well-known healthcare services provider based out of Belgium.

Patient Readmission Analytics Engagement Summary

Patient Readmission Analytics

Modern patient journey analytics tools and advanced predictive models can help you enhance patient care. Wonder how? Get in touch with our experts for detailed insights

Business Challenge

Recent changes in healthcare systems across the globe have prompted healthcare organizations to redesign their workflows to better manage patients and avoid government penalties. In an effort to do so, healthcare service providers are now focusing on reducing patient readmission rates by implementing analytics in their organizational workflows. The predictive models used by the client, in this case, were isolated along the care continuum focusing only on certain silos and not the entire healthcare workflow. They approached Quantzig, looking to leverage patient readmission analytics to fully integrate predictive models into their workflows and devise readmission reduction strategies to drive impactful transformations.

By integrating patient readmission analytics into their workflow, the healthcare services provider wanted to achieve four main goals centered around reducing patient readmissions, including:

  • Improve the performance of predictive models
  • Predict and identify high-risk patient cohorts
  • Obtain near real-time insights using an automated, easy-to-understand, cross-continuum tool
  • Recommend actions in the best interest of the patients

Solution Offered

Implementing a practical predictive model for analyzing high-risk patient groups is not an easy task given the complexity of the healthcare ecosystem. Even before a healthcare organization can do so, they must develop a comprehensive picture of the patient’s journey and analyze patient data on a granular level. Adopting such an approach will help healthcare service providers gain critical insights into the factors leading to a patient’s readmission.

A detailed analysis of the challenges faced by the client revealed that to reduce patient readmission rates using analytics, the client had to build and integrate a predictive analytics-driven strategy into their current workflow. To do so, our healthcare provider analytics experts devised predictive models that consider the entire patient readmission journey, as well as inputs from the whole patient care team and the patients, and leverage the capabilities of patient readmission analytics to deliver accessible, easy-to-use tools with meaningful visualizations on interactive dashboards.

Take advantage of our cutting-edge patient analytics solutions and turn your patient data into insights that help you reduce readmission rates

To understand readmissions, we adopted a comprehensive approach that leveraged patient data from readmission logs and discharge logs, including critical touchpoints in the process. The detailed breakup of the three-pronged patient care analytics approach is as outlined below:

Phase 1: Patient Data Analysis

To develop a predictive model, we gathered relevant historical patient data sets from various sources in the first phase. Our patient readmission analytics team also had to analyze data to identify inputs that could impact the target outcome. To do so, we applied advanced machine learning techniques to map the relationship between patient attributes and the target outcomes. Though different events could be predicted using such an approach, we focused our analysis on the aforementioned business priorities which are mostly around patient readmission risks.

Phase 2: Design and Development of Patient Readmission Predictive Models

The patient readmission prediction models helped the client to monitor and identify patients at a higher probability of being readmitted after an initial stay at the hospital. This helped the healthcare services provider to recommend special plans for the high-risk cohorts by identifying and categorizing the patients into similar groups.

Phase 3: Data Dashboarding and Reporting

The final phase of this patient readmission analytics engagement focused on communicating the outcomes on advanced analytics dashboards with interactive visualizations and easy to use interfaces.

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Value Delivered

Apart from helping the client generate individualized predictions for patient readmission rates, Quantzig’s patient care analytics solutions also helped them:

  • Reduce patient readmission rate by 59%
  • Save millions in medical service costs, approx. $7 million
  • Optimize resource usage
  • Provide predictive care to high-risk cohorts
  • Increase patient satisfaction and improve overall rating
  • Avoid potential government imposed medical penalties

Patient Readmission Analytics Solutions: What sets us apart?

Accelerate time to insights: Achieve measurable results with real-time insights on market trends, key drivers, and healthcare outcomes

Improve control over data: Collaborate with us to become self-sufficient and educate teams across the organization

Enhance business potential: Devise transformative business plans that help you adapt now and, in the future

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logistics route optimization

Algorithmic Logistics Route Optimization Helps a Pharma Company to Enhance Line Haul Network Efficiency by 3x

About the Client

The client is a market leader in the preventive healthcare products segment and a major contributor to the healthcare value chain for more than a decade. Based out of Norway, the client has numerous manufacturing and distribution units spread across Europe and is also one of the biggest pharmaceuticals manufacturers that are known for its stellar efforts toward making pharmaceutical products and drugs easily available, affordable, and acceptable across several low to middle-income European countries.

Logistics Route Optimization Engagement Summary

logistics route optimization

Take advantage of our cutting-edge logistics network optimization solutions and turn your data into actionable insights that help improve success rates.

Business Challenge

Running a complex pharma supply chain, the Norway based company faced several disruptions and logistical challenges due to the ongoing COVID-19 crisis-led supply chain disruptions. Also, it was observed that logistics management was a crucial aspect of the client’s business structure since they handled temperature-sensitive pharma products that required a temperature-controlled environment to ensure drug safety while being transported. Complying with these requirements and government regulations proved to be costly and resulted in a spike in shipping costs, which in turn, adversely impacted their margins and enhanced the complexity of the already complex distribution and logistics processes.

To meet the dual objectives and adhere to the regularity needs amid the crisis was crucial, and the pharmaceuticals manufacturer required a powerful logistics route optimization solution to meet the dynamic needs and tackle the supply chain disruptions. This is when the client approached us looking to leverage our supply chain analytics capabilities to optimize their logistics processes considering the real-time events including traffic, equipment availability, and market needs.

The challenges faced by the client included:

  • Increase in need for temperature-controlled transportation trucks to pick up cargo from different locations and deliver it to hubs
  • Restricted use times for trucks due to the ongoing crisis
  • Rise in product demand
  • Raw material shortages due to the supply chain disruptions
  • Changes in customer expectations regarding delivery times

Modern logistics analytics tools and advanced logistics network optimization models can help you reduce costs. Wonder how? Get in touch with our experts for detailed insights.

Solution Offered

A detailed analysis of the client’s challenges revealed the underlying root causes of the challenges faced by the client. An inefficient logistics route optimization strategy coupled with the crisis-induced supply chain disruptions were creating an irreversible impact on their supply chain operations. To help the pharmaceuticals company, Quantzig put together a team of advanced logistics route optimization experts, analysts, supply chain network optimization specialists, and digital architects who adopted a comprehensive two-phased approach that focused on collecting and analyzing supply chain data.

Phase 1: Data Collection and Standardization

The first phase of this logistics route optimization engagement revolved around collecting information from disparate sources across the organization’s operations, documented data on customer locations, and existing and potential hub locations to determine improvement opportunities at each node in the supply network.

Phase 2: Logistics Route Optimization Model Implementation

The second phase, also the most crucial phase of the engagement revolved around the development and personalization of a logistics route optimization model to help the client generate schedules based on real-time insights and market conditions. Deploying such a system proved to beneficial in several ways, helping them manage factors such as travel times, transport utilization costs, and delivery time.

Supply chain management in pharma is crucial considering the disruptions caused by the ongoing crisis. Request a FREE demo for comprehensive platform insights.

Value Delivered

The logistics route optimization solutions provided granular insights into the supply chain processes, enhancing visibility into logistics route planning and transportation workflows. Optimizing logistics routes following a systematic approach helped the client to meet the demand surge induced by the COVID-19 outbreak. Quantzig’s customized logistics route optimization solutions also enabled the client to analyze potential transport options to meet the dynamic demand without compromising on SLAs.

The logistics route optimization solutions also enabled the pharmaceuticals manufacturer to:

  • Evaluate multiple scenarios & optimize spend
  • Improve OTIF delivery rates by 48%
  • Analyze demand patterns in real-time to make crucial logistics decisions
  • Improve margins by 32% with no compromise to the quality of products
  • Enhance the efficiency of its line-haul network by 3x

Request for more information to gain detailed insights into our pharma supply chain analytics solutions portfolio.

How Logistics Route Optimization Enhances Pharma Delivery Schedules

Logistics route optimization plays a pivotal role across industries. In the pharma industry it makes your last mile operations effective by helping you plan logistics route and delivering pharma supplies based on real-time insights. Adopting a holistic approach to pharma logistics route optimization can also help you set delivery schedules, so that you can cater to timely delivery requests from your customers. Also, it lets you travel a maximum number of stops covering minimum distance, thereby making the delivery process much smoother and cost-efficient.

We have been supporting many clients across a range of industries in their COVID-19 response and planning efforts. Based on our experience and interactions with clients from the pharmaceutical industry, we suggest that businesses must focus on enhancing logistics and transportation workflows to cater to the dynamic needs of their customers. While the pharmaceutical industry is refining its strengths in transportation and distribution, advancements in logistics route optimization and supply chain analytics helps in balancing their usual and sudden surge in demand for deliveries. Also, it helps reduce manual work, logistics costs, supply chain visibility costs, thereby preserving the quality of pharma products scheduled for the last-mile delivery.

logistics network

Redesigning the Pharma Logistics Supply Chain to Combat the Impact of COVID-19 | A Quantzig Success Story

Engagement Summary

In a recent engagement, Quantzig collaborated with a Canadian Pharma Company to help them address the issues around pharma logistics and supply chain management due to the outbreak of novel coronavirus. In this success story, our logistics and supply chain analytics experts offered detailed insights on how the COVID-19 outbreak is affecting the global pharma logistics and supply chain and how pharma companies can withstand the disruptions by leveraging supply chain analytics to improvise and enhance the efficiency of pharma logistics and supply chain.

pharma logistics

About the Client

The client is a well-known Canadian pharma company. Catering to a huge customer base, the client was recognized as one of the most renowned pharma companies in the world.

Modern logistics and supply chain analytics solutions can help you take control of logistics management. Wonder how? Get in touch with our supply chain experts for detailed insights.

Business Challenge

The latest strain of COVID-19 has impacted the globe, countries and their health systems are now facing new challenges every day. Apart from the human impact, the economic downfall caused due to the spread of coronavirus is affecting the global pharma logistics and supply chain. The pharma industry involves a very fragile structure of logistics and supply chain and the impact of Coronavirus has brought it to the limelight once again. The current situation will lead to a shortage and an increase in the demands of certain medicines.

With the sudden surge in demand for the COVID-19 related drugs with limited logistics facilities, the logistics and supply chain network of this Canadian client was unable to meet the basic SLAs. After considering the multiple complexities involved the Canadian pharma company understood that tackling these problems required an understanding of advanced logistics and supply chain analytics. That’s when this pharma client decided to leverage the advanced supply chain analytics solutions offered by Quantzig.

Take advantage of our logistics analytics solutions to turn your existing logistics data into actionable insights.

The challenges faced by the Canadian pharma company:

  • Unable to meet SLAs
  • Lack of supply chain visibility
  • Lack of synchronization between the supply of raw materials and production drugs
  • Limitations in supporting supply chain initiatives and platform capabilities
  • Irregular supply of inventory stock levels due to outbreak of COVID-19, causing stock-outs

Whether you are looking forward to enhancing your logistics strategy or transforming your supply chain management approach, our advanced supply chain optimization solutions can be customized to your unique requirements.  Request a FREE proposal for detailed insights.

Key Deliverables

  • Improve supply chain planning and procurement
  • Improve procurement efficiencies by providing complete supplier visibility across regions
  • Reduce inventory stockouts and deliver growth
  • Improve inventory forecast accuracy and eliminate wastages amid COVID-19 outbreak

Solution Offered

Due to the outbreak of novel coronavirus the Canadian pharma company embarked on a pharma logistics and supply chain transformation journey that revolved around catering to the latest requirements of the world to improve healthcare scenario using a data-driven solution. To help the client address their challenges the supply chain management experts at Quantzig adopted a two-pronged approach that led to a complete transformation of their existing logistics and supply chain management system.

The initial stage of this logistics and supply chain optimization engagement revolved around statistical analysis that leveraged predictive modeling to forecast upcoming product demand at a mass scale. The predictive model helped in understanding the latest trends and dynamic consumer demands amidst the coronavirus outbreak. Furthermore, our analytics experts also deployed a logistics network optimization model that enabled the client to devise a robust strategy for tackling the major challenges in logistics route optimization. The second stage of this collaboration helped the client to identify how the current factors and government measures were affecting the supply side of their business.

Business Outcome

Our pharma logistics and supply chain optimization solutions enabled the Canadian pharma company to identify new opportunities to redesign and improvise their current logistics and supply chain workflows and engage new suppliers to procure raw materials.

The logistics network optimization solutions also enabled the client to:

  • Improve business agility
  • Reduce logistics and supply chain shock levels
  • Reduce logistics scheduling time
  • Reduce costs

For detailed solutions insights, contact us now!

Retail Healthcare

Quantzig’s Customer Segmentation Assists a Prominent Pharmaceutical Products Supplier bridge the Price Gaps in the Products Offered

The client: Pharmaceutical products supplier, Size: >34 billion in revenue, Area of engagement: Customer segmentation

The rising skepticism over the ever-escalating prices on pharmaceutical products is compelling organizations to improve their innovation capabilities and increase investment in R&D. As people are gaining more access to healthcare, prominent businesses are planning to manage healthcare funding and tender effective measures to narrow the price gaps between local and international brands. Along with urbanization, the rise of aging population, changing lifestyles, and increasing incidences of chronic diseases will drive the growth of the pharmaceutical products space.

Although the pharmaceutical products space is witnessing a promising growth, several factors may influence the growth of the sector over the next couple of years. These include.

  • Poor scientific productivity: The incidences of chronic diseases is witnessing a manifold where it becomes essential for the pharmaceutical products manufacturer to invest highly in innovations to meet the constant customer demands. With the relatively slow growth of the healthcare space, businesses need to ensure better production capabilities while meeting the quality requirements.
  • Drug approval stagnation: The regulations set forth by the FDA becomes an obstacle for many leading pharmaceutical products manufacturers. So, organizations need to maintain a balance between safety and innovation in the products while entering the market.
  • Rising customer expectations: As the pharmaceutical products space is shifting to a patient-centric environment, the consumers buying preferences are altering and are looking for a fast-relief in curing their illnesses. The relentless demands of the consumers are forcing businesses to produce products in an agile and seamless manner.
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To counter these challenges and effectively meet the growing demands of the customers, organizations are leveraging the need for a customer segmentation solution. Customer segmentation helps businesses divide the customer base into sub-segments to tailor their marketing efforts adequately. Customer segmentation also helps businesses gain a deeper understanding of their customers’ preferences and needs to maximize cross-selling opportunities.

The Business Challenge

The client, a prominent pharmaceutical products supplier, wanted to stay ahead of the competitors and identify new products to meet customer expectations. The client wanted to segment their customers based on the needs, behaviors, and demographics. Moreover, through an effective customer segmentation engagement, the pharmaceutical products supplier wanted to develop value-based segmentation to understand the revenue they generate. The primary concern of the client was to create and communicate targeted marketing messages to resonate with the specific group of customers.

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The Solution Benefits and the Business Impact

Strategies that we recommended based on our analysis to help clients promote sales and business development

The customer segmentation solution offered by Quantzig helped the pharmaceutical products supplier identify ways to improve product and service opportunities and establish a better relationship with the customers. The solution also sought ways for the client to differentiate customers based on their economic value. Moreover, prominent products supplier was able to predict and anticipate the most profitable customers and allocate their capital resources efficiently. The client was able to differentiate their products with that of the competitors’ offerings and improve their performance in the market.

Customer Segmentation Solution Predictive Insights

Beyond the product offerings, gaining adequate insights into the customer preferences allow organizations to offer better customer support and professional services by developing more focused marketing messages to best fit each customer segments. Moreover, the pharmaceutical products supplier can identify the most lucrative opportunities and ultimately increase revenues on investment.


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pharma marketing analytics

Analyzing the Role of Pharmacovigilance Analytics in Germany’s Precision Medicine Market – A Case Study by Quantzig

Why Choose Quantzig’s Pharmacovigilance Analytics Solutions?

Through our comprehensive portfolio of pharmacovigilance solutions, we support the entire pharmacovigilance journey of our clients right from proof-of-concept to end-to-end service customization.

From spontaneous reporting to data mining and process monitoring, we’ll guide you throughout your analytics journey. Request a FREE Proposal to get started.

To succeed in today’s precision medicine market, one must overcome the challenges facing the sector by devising appropriate strategies to skilfully tackle unfavorable situations. However, with regulations continuing to emphasize patient safety, pharmacovigilance analytics will continue to play a pivotal role in the drug discovery & development phase.

Pharmacovigilance analytics broadly describes the process of leveraging advanced analytics to collect, analyze, and interpret complex datasets containing drug safety information to identify hidden patterns and unknown correlations that can help companies operating in the precision medicine market to make better decisions.

Considering the growing complexities around drug development and drug safety, pharmacovigilance departments within the precision medicine market must have in place a robust process to identify risks and extract product & indication-specific information from across the organization. However, keeping abreast of the regulatory changes and monitoring drug safety on an on-going basis can be challenging for companies, especially those who lack the expertise and necessary pharmacovigilance analytics tools to do so.

About the Client

The client is a leading player in the German precision medicine market, offering a diverse portfolio of products for both treatment and prevention of diseases, including prescription drugs, generics, and other solutions targeted at both the physician and individual consumer-level.

Gain new insights and identify opportunities to gain a leading edge in the precision medicine market by getting in touch with an analytics expert.

The Business Challenge

With pain management and addiction drugs being new focus areas, the client decided to leverage pharmacovigilance analytics by partnering with Quantzig to build a robust pharmacovigilance analytics process. Using a pharmacovigilance analytics framework, the client wanted to analyze drug safety data obtained from various sources to build synergy between traditional analytics and clinical data to provide faster and better insights across the organization.

Additionally, the growing demand for their limited resources and lack of in-house pharmacovigilance and clinical data management systems prompted the pharma company to outsource their pharmacovigilance requirements. Also, the increased regulatory scrutiny and greater emphasis on drug safety within the precision medicine market in Germany, further pressurized the client to accurately monitor and assess the benefit-risk profile of the medicinal products as early as possible in the drug development lifecycle.

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Solution Offered

The pharmacovigilance analytics experts at Quantzig adopted a comprehensive three-phased approached that focused on expanding the drug development and safety monitoring initiative beyond case processing to include the data from aggregated precision medicine market reports.

Phase 1: Data Standardization and Compliance Monitoring

The first phase of this pharmacovigilance analytics engagement focused on data standardization and automation of the compliance monitoring processes. This was achieved through the integration of data using advanced analytics techniques and system interoperability standards, implementation of data management best practices, and technological concepts that revolved around analytics implementation.

Phase 2: Signal Detection and Risk Minimization

The second phase revolved around risk minimization to identify and predict emerging safety signals by implementing data mining techniques to bolster safety analytics, reporting, and investigation. The use of real-time dashboards further enhanced risk minimization by providing real-time drug safety summaries, improving awareness of risks across the portfolio, and timely execution of safety risk minimization activities. This step also helped the client to analyze the role of data mining in pharmacovigilance and make the most of the insights generated.

Phase 3: Benefit-Risk Identification and Analysis

In the final phase, advanced pharmacovigilance solutions were used to repeatedly extract, decode, and process drug safety data to offer real-time insights into safety issues. This not only provided more opportunities to enhance transparency with patients, regulators, and prescribers but also offered detailed insights into how precision medicine market players can use analytics to drive trust, collaboration and ultimately improve drug discovery and development processes.

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Value Delivered

The pharmacovigilance analytics solutions provided a new way to work with pharmacovigilance data, find insights, and drive operational efficiency within the precision medicine market.

Quantzig’s pharmacovigilance analytics solutions also empowered the client to:

  • Reduce preparation time for drug safety reviews from days to hours
  • Understand safety risks earlier in the drug development phase
  • Maintain good relationships with regulators
  • Enhance the protection of patients

Quantzig’s pharmacovigilance analytics solutions have helped leading pharmaceutical, biotech, and life sciences companies worldwide. The solution empowers the broadest spectrum of pharmacovigilance, clinical, and other data management teams within the precision medicine market to easily access and analyze clinical data, identify trends representing risks and opportunities, and empowers them to dig deeper into the data without relying on biostatistics and support from IT teams. This allows companies operating in the precision medicine market to quickly review clinical data and develop targeted drugs by leveraging an improved drug development and safety monitoring process

Patient Journey

Leveraging Patient Journey Mapping to Uncover New Insights & Explore Future Growth Opportunities Within the Cardiovascular Drugs Segment

The Challenge

The evolution of the traditional patient journey mapping approach to a more connected, data-driven approach has helped healthcare organizations to track and analyze factors that drive patient engagement, impact treatment decisions, and uncover innovative ways to position themselves for commercial success. A modern approach to patient journey mapping is one that offers deeper insights into stakeholder interactions, illuminates intervention points for drug manufacturers, and offers a strong foundation to develop strategies for the impactful activation of commercial markets. 

With a keen eye on exploring future growth opportunities within the cardiovascular drugs segment, the client, a well-known pharmaceutical company based out of the United States wanted to evaluate the potential impact of pursuing multiple future cardiology indications for drug discovery and label expansion. Owing to the alternative therapies and multiple treatment options available to patients today, their current offerings were exhibiting a plateaued performance with no signs of growth in the concerned market segment.

Looking for comprehensive insights on the business benefits of patient journey mapping? Request a FREE proposal today!

Considering the growing competition in the cardiovascular drugs market, the client needed to analyze where they stand to develop an optimal launch plan for new patient segments. This is when they approached Quazntig as they wanted to leverage an integrated approach to patient journey mapping to skilfully capture patient perspectives and analyze the treatment pathways, disease flow, and key points that impact therapy/drug selection.

Our Approach

A detailed analysis of the client’s challenges revealed that a targeted launch plan for the introduction of the new drug to specific patient cohorts was crucial to the success of their initiative. To help them succeed, we adopted a multi-step approach to patient journey mapping- one which focused on analyzing patient data sets to visually represent treatment pathways and disease progression. This success story is an example of a modern patient journey mapping in action. Details of the solutions offered are described below.

Realizing the issue, the client set out to address this problem by leveraging patient journey analytics. It was clear that they needed a robust solution that would help them understand patient journeys and commercialize new drug applications.

Our analytics experts can help you gain a better understanding of drug treatment efficacy and cost-effectiveness of therapies. Get in touch to learn more about our capabilities.

Step 1: Data Discovery 

The initial phase of this patient journey mapping engagement focused on improving data quality and data accessibility. Our experts conducted a comprehensive data audit to analyze data sets and system infrastructure to bridge gaps and identify the required transformations.

Step 2: Data Processing

The second phase of this patient journey mapping engagement focused on conducting a qualitative and quantitative analysis of the gathered data sets to uncover key factors that impact patient journeys.

Step 3: Data Analysis

An in-depth analysis of the real-world data including electronic health records, insurance claims, and treatment pathways helped uncover discrepancies in provider perceptions on the efficiencies of drugs.

Step 4: Patient Journey Mapping

The final phase focused on mapping the patient journey to analyze their journey and draw conclusive insights on the progression of diseases and the prescribed drugs.

A structured approach to patient journey mapping helped layer primary and secondary research data with behavioral data sets such as medical records, EHR, and DRG to identify areas of unmet needs across multiple patient populations. This not only helped the client to prioritize their trial activity but also provided a foundation for targeted launch planning. The areas of unmet needs were further hypothesized based on an analysis of patterns found within the patient data sets, and this hypothesis drove a rapid iterative approach to the qualitative analysis uncovering the fact that this unmet need was largely unacknowledged due to the standardized methods of care.

Our advanced patient journey analytics solutions offer insights into drug efficacy, treatment pathways, and more. Schedule a FREE demo to gain comprehenisev insights.

Business Impact

Quantzig’s patient journey mapping engagement served as the basis for the client’s new drug launch initiative by providing the necessary evidence and setting the groundwork for devising action plans around the clinical trials, drug launches, product positioning, and patient journeys. Establishing a robust patient journey mapping strategy helped them devise a roadmap that helped them make crucial decisions right from the clinical trial phase through launch and beyond. Our multi-step approach to patient journey mapping aided the client in gauging the impacts and prioritizing the commercial activities based on treatment pathways, disease progression, and the associated impacts.

The four-pronged approach to patient journey mapping helped the client to:

  • Discover and quantify the key transition points along the continuum of care for patients 
  • Analyze the common patient treatment pathways and the drug discovery process from the provider, patient, and payer lenses
  • Capture perceptions on different drug therapies in target cohorts and required evidence to change the standard of care
  • Identify and analyze potential leverage points to impact the use and prescription of the new drug
  • Devise a roadmap for underpinning future value propositions 

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