European Energy Management and Building Automation System Manufacturer Tackles Pricing Challenges with Quantzig’s Price Optimization Solutions

European Energy Management and Building Automation System Manufacturer Tackles Pricing Challenges with Quantzig’s Price Optimization Solutions

The Challenge In today’s competitive and fast-changing business landscape, an optimal pricing strategy needs to be equally dynamic. In such a scenario, using ‘pricing’ as a strategic lever to improve profitability proved to be challenging for a European energy...
Analyzing the Role of Pricing Analytics Techniques in Setting an Optimal Launch Price for an Orphan Cardiovascular Drug – A Case Study on the US Pharma Market

Analyzing the Role of Pricing Analytics Techniques in Setting an Optimal Launch Price for an Orphan Cardiovascular Drug – A Case Study on the US Pharma Market

The Client The client is a leading pharma industry player who wanted to leverage value-based pricing analytics techniques to devise an optimal pricing strategy for the launch of its orphan cardiovascular drug. The Business Challenge In the face of stagnant healthcare...

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