Multi-channel Marketing Strategy Enables a Medical Devices Manufacturer to Increase Customer Engagement and Lower Acquisition Costs
Engagement Summary Quantzig collaborated with a client from the pharmaceutical industry to help increase their return on marketing investment (MROI) as well as gain insights on their customers’ needs and preferences by making use of the multi channel marketing...
Marketing Mix Optimization: Creating Simulated Forecasts of Marketing Scenarios to Withstand the Impact of COVID-19 on the Health and Wellness Industry
Engagement Summary In a recent engagement, Quantzig collaborated with a European health and wellness industry player to help them address the issues with their existing marketing mix models. The existing marketing mix model of this wellness industry client was not...
Multi Touch Attribution Modeling Empowers a Spirits and Wine Manufacturing Company to Identify the Optimal Marketing Mix to Drive Conversions
Engagement Summary In our recent engagement, we worked with a well-established wine and spirits manufacturer based out of the US, to help them leverage attribution modeling to optimize their marketing campaigns and identify the best possible way to drive ROI through...
Multi Touch Attribution Modeling Helped a Smart Wearables Company to Analyze and Quantify Media Spend Based on ROAS – Quantzig’s New Success Story
About the Client The client is a leading German wearable technology company that develops a wide range of wearable devices including smartwatches, fitness trackers, and portable health monitoring devices. The Business Challenge The global smart wearables market is...
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