Marketing Analytics Archives | Quantzig

Category: Marketing Analytics

multi touch attribution

Multi Touch Attribution Modeling Helped a Smart Wearables Company to Analyze and Quantify Media Spend Based on ROAS – Quantzig’s New Success Story

“We are thoroughly impressed, not only with the quality of the analysis but with the thoughtfulness that has gone into understanding our business and making innovative recommendations.”

About the Client

The client is a leading German wearable technology company that develops a wide range of wearable devices including smartwatches, fitness trackers, and portable health monitoring devices.

The Business Challenge

The global smart wearables market is expected to witness an accelerating growth in 2020 due to the growing demand for smart wearable technology. The increasing consumer demand for energy-efficient smart wearables and the development in IoT technology in the field of smart wearable devices are expected to drive the growth of this market.

Request a FREE Brochure of our analytics solutions to learn how multi touch attribution modeling can help you to connect the dots between marketing programs and customer acquisition strategies so that you know what works best when it comes to driving revenue.

To tap into the demand growth and expand its customer base, a leading samrt wearable devices manufacturer launched a series of new smartwatches and accessories in North America over two years. The new products launch, investments in seasonal marketing, and new marketing campaigns contributed significantly to sales and the client witnessed a noticeable growth in their profit margins within a short period. Since the client was unable to track the channels that helped drive sales, they needed to perform an exhaustive analysis of data sets by leveraging multi touch attribution to analyze media spend by channel touch-points and understand the impact of new products launches on sales of the existing product line.

Solutions Offered and Value Delivered

Quantzig’s dedicated ‘Marketing Analytics Centre of Excellence’ with a team of 20+ data scientists, domain experts, and multi touch attribution modeling experts designed an innovative three-pronged approach to tackle the challenges faced by the client. The multi touch attribution solutions leveraged sophisticated mathematical models and AI-driven algorithmic decision making to optimize spend across different channels.

Talk to our analytics experts and gain comprehensive insights on the business benefits of leveraging multi touch attribution modeling.

Phase 1

The first phase of this multi touch attribution modeling engagement focused on measuring incremental sales by leveraging Bayesian hierarchical models. 

Phase 2

The second phase revolved around leveraging multi touch attribution models to evaluate the ROAS or return on marketing spend from each channel. 

Phase 3

The final phase of this multi touch attribution modeling focused on assigning monetary value to each touchpoint in order to gauge the factors impacting sales.

The Business Outcome

Quantzig’s multi touch attribution solutions enabled the client to gauge the return on marketing spend (ROAS) from various channels. It also offered unique insights on campaign optimizations and empowered the client to improve sales through customized marketing campaigns, driving ROAS by 15%.

If you’re interested to learn more about our marketing analytics capabilities, feel free to get in touch with our experts and schedule a free demo.

MULTI TOUCH ATTRIBUTION MODELING ENGAGEMENT OVERVIEW

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Marketing Mix Modeling

Quantzig’s Marketing Mix Modeling Solution Helps a Prosthetics Manufacturer to Optimize Marketing Spend Driving a 5% Increase in Market Share Within a Short Span

“Sudarshan and his team showed great expertise and analytical rigor in designing customized marketing mix modeling solutions to improve marketing effectiveness and drive growth across market segments”.

About the Client

The client is a Fortune 500 prosthetics manufacturer based out of San Diego, well-known for offering a wide range of customized solutions for people of all ages. Their offerings include high-tech, advanced prostheses, braces, and other such devices that are designed to promote mobility of patients.

The Business Challenge

Despite its promising growth prospects, identifying the right channels to target customers is of utmost importance for healthcare companies today, as ‘marketing’ as a core business function has turned out to be more customer-centric and value-driven. With leading manufacturers of prosthetics striving to strike the perfect balance, many are unaware that advanced marketing mix modeling solutions can help them target the right customers and drive greater profits by optimizing marketing spend.

Cost concerns keeping your marketing investments at a standstill? They can adversely impact your bottom-line results too!

Request a FREE Brochure of our analytics solutions to learn how advanced analytical techniques and best-in-class methodologies can help you rectify the bottom line impact.

With the marketing spend highly concentrated in specific local market segments, the client- a leading prosthetics manufacturing company realized that it lacked a consistent spending structure due to which they were unable to quantify the success of their marketing campaigns. To tackle this issue, they needed a full-suite marketing mix modeling solution for their offerings in the American market segment. By leveraging marketing mix modeling solutions, they were looking at quantifying the impact of their online and offline sales channels, gauge ROI of their promotional activities, optimize spend, and gain insights into cross-channel attribution between digital and traditional marketing platforms.

The challenges faced by the prosthetics manufacturer included:

  • Complex and non-granular marketing spend data
  • Uneven and inconsistent data in multiple formats
  • No set approach to data normalization
  • Lack of an unbiased estimate of marketing effectiveness
  • Lack of effective territory alignment

Talk to our analytics experts and gain comprehensive insights on the business benefits of leveraging marketing mix modeling.

Solutions Offered and Value Delivered

Quantzig’s dedicated ‘Analytics Centre of Excellence’ with a team of 20+ data scientists, domain experts, and analysts designed an innovative three-pronged approach to mix modeling to tackle the challenges faced by the client. The marketing mix modeling solutions leveraged machine learning techniques, advanced algorithms, and probability theory which focused on bridging data gaps and quantifying the impact of standalone marketing activities on revenue, sales volumes, and price of similar products in the market.

Phase 1

The first phase of this marketing mix modeling engagement revolved around leveraging domain knowledge to identify data gaps and estimate the localized spending of each channel at a more granular level.

Phase 2

Based on the insights obtained, in the second phase of this marketing mix modeling engagement, we focused on appending demographic and psychographic data sets to assess the impact of different market segments and their contribution to the marketing effectiveness.

Phase 3

In the third phase of this marketing mix modeling engagement, our experts leveraged advanced analytics and deployed interactive dashboards to uncover the relationship between sales and spend for each channel. This helped them to determine the optimal investment and optimize spend budget for each channel.

If you’re interested to learn more about our marketing mix modeling capabilities, feel free to get in touch with our experts and schedule a free demo!

Quantzig’s marketing mix modeling dashboards also empowered the client to simulate various scenarios and gauge incremental sales by performing a deep dive analysis of sales data. Furthermore, the use of regression techniques empowered the client to extract key information and insights from existing data sets.

MARKETING MIX MODELING ENGAGEMENT OVERVIEW

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marketing spend analysis

Marketing Spend Analysis for a Fortune 500 Alcoholic Beverage Manufacturer Based Out of Belgium

The client is one of the largest Fortune 500 companies and a well-known alcoholic beverage manufacturer based out of Belgium.

The Business Challenge

The ever-changing consumer behavior has prompted leading businesses to redesign and relook their marketing budget allocation strategies. To skilfully address such issues leading players in the alcoholic beverage manufacturing space have started leveraging marketing spend analysis to better analyze their marketing processes and its associated spend. Facing similar challenges, an alcoholic beverage manufacturer approached Quantzig to leverage marketing spend analysis to assess their marketing spend which was distributed equally across different business units. Given a huge network and market reach, the ability to gauge the ROI of their marketing spend to ensure spend optimization of different media vehicles was a critical business requirement.

How much should you ideally spend on marketing? Request a FREE proposal to find out what your average marketing budget should be.

The Solution Offered and Value Delivered

The alcoholic beverage manufacturer collaborated with Quanztig to leverage its expertise in marketing spend analysis to identify the optimal marketing mix and the marketing budget to suit their needs. To help them, we adopted a comprehensive three-phased approach that focused on analyzing factors affecting their marketing spend.

With the help of our marketing spend analysis solutions, the client was able to gain in-depth insights and near-real-time recommendations on marketing spend optimization which empowered them to make the best decision to support the changing business dynamics. Leveraging marketing spend analysis also enabled them to achieve an annual incremental revenue gain of $2M and a 15% improvement in the ROI of their marketing spend while keeping their overall marketing spend under control.

Justifying your marketing spend is quite a challenging task, especially when budgets are small and resources are limited. Request a Free demo to learn how marketing spend analysis can help.

Marketing spend analysis also enabled the client to:

  • Redesign their marketing plan to make the best use of the marketing budget
  • Improve MROI and drive better results from their marketing campaigns
  • Identify and quantify the most profitable marketing and sales activities

Marketing Spend Analysis

Contact our marketing analytics experts to learn how we can help you help assess your marketing spend.

Why choose Quantzig?

Our portfolio of advanced marketing spend analysis solutions leverages data analysis techniques and cognitive technologies to help companies drive ROI from their marketing campaigns. We adopt a comprehensive approach to marketing spend analysis, one that deconstructs data to identify the factors that impact budget allocation, resource allocation, and marketing effectiveness. What sets us apart is that we go a step ahead to help our clients address their issues at a more granular level and devise customized marketing spend optimization strategies to rectify issues and drive incremental business value across all marketing channels.

Want in-depth insights on marketing spend analysis? 

multi touch attribution

Multi Touch Attribution Empowered an E-learning Solutions Provider to Drive Conversions and ROI by a Whopping 25% | Quantzig

The client is a Fortune 500 e-learning solutions provider based out of Belgium. Being a leading provider of digital e-learning solutions, the client has established a strong presence in different parts of Europe including Denmark and Finland by offering custom e-learning software solutions for both educational as well as corporate training purposes.

The Business Challenge

Multi touch attribution analysis is an approach used to measure the impact of different touchpoints in driving conversions and sales. Based on the contributions of individual channels, multi touch attribution helps businesses to assign the credit of conversions to multiple touchpoints. However, one should note that multi touch attribution analysis is one of the most crucial challenges faced by businesses today, especially when they employ several touchpoints for conversions and interactions. 

Quantzig’s multi touch attribution models give you the power to associate touchpoints from every channel with conversions that occur on different platforms. Request a FREE demo for in-depth insights.

Due to the lack of a statistical framework and a viable modeling approach, businesses in the e-learning service market fail to realize the true potential of a data-driven methodology. While predictive modeling has been gaining prominence in recent years, multi touch attribution analysis focuses more on the accurate and stable interpretation of the influence of each user interaction to the final user decision. Moreover, the use of multiple marketing platforms has given rise to the generation of troves of business data which can be linked to different data sources/individuals, giving rise to issues around authenticity and data management.

However, if done right multi touch attribution is more than just an approach used to identify and credit the addressable channels or touchpoints that precede a conversion. In reality, it’s a way to gauge performance, measure MROI, and guide marketing budget allocations. Our client faced several attribution challenges that curtailed their marketing efforts, resulting in unnecessary investments. This is when they approached Quantzig to leverage its analytics expertise and devise a robust multi touch attribution model to drive marketing efficiency.

Request a FREE proposal to learn how we can help you understand customer intent and improve conversion rates by connecting with users through the right channel at the right moment, based on their activity.

The e-learning services provider faced several challenges, including:

  • Significant marketing measurement problems
  • Reliance on last-touch methodologies
  • Spiralling cost of customer acquisition

The Solution Offered

To account for all of the above factors, Quantzig adopted a holistic multi-step approach that leveraged multi-touch attribution models to address their attribution challenges. The initial stage of this engagement revolved around building a flexible multi touch attribution model that generated faster, more relevant insights and recommendations. Quantzig’s end-to-end multi touch attribution solutions enabled the client to capture each customer journey, by offering granular details on key marketing touchpoints that were responsible for driving revenue.

 Multi touch attribution models can help you adjust your campaigns on the fly by using predictive insights to see how changes to your marketing plan will impact business results. Would you like to know more?

The offered multi touch attribution solutions comprised of the following five main aspects:

  • A data science rooted, multi touch attribution approach that helped ensure the delivery of accurate and unbiased results
  • A flexible multi touch attribution model with a quick turnaround time that ensured model accuracy
  • Systematic and objective methods that incorporated offline effects and non-addressable marketing treatments into the multi touch attribution model
  • Event-level multi touch attribution model that offered the ability to analyze results across any dimension
  • True and comprehensive customer response models that can be used beyond multi-touch attribution

multi touch attribution

 

Our data-driven multi-touch attribution solution leveraged advanced data science and algorithmic multi touch attribution models which helped the client to assign accurate values to each touchpoint based on its role in driving revenue. The use of a robust multi touch attribution model further helped the client to improve the effectiveness of their addressable digital channels to drive conversions and ROI by a whopping 25%.

Contact us to know which media channel contributed to the performance of your campaign and why. 

marketing mix optimization

How Marketing Mix Optimization Helped a European Automotive Company Increase Sales by 35% | A Case Study by Quantzig

Quantzig’s marketing mix optimization solutions helped a leading automotive company to streamline their marketing campaigns by assessing the different elements of the marketing mix. Devising a robust marketing mix optimization strategy also helped them target the right customers and generate incremental revenue of $5 million while improving sales by 35%.

Calculating the impact of marketing campaigns used to attract customers has always been one of the most common challenges faced by automotive companies. The fact that no direct link exists between marketing investments and the revenue achieved from marketing campaigns is only part of the problem. To tackle this challenge, automotive industry players must leverage advanced marketing analytics solutions and focus on developing a robust marketing mix optimization strategy, so they can react almost in real-time to how their marketing campaigns are performing.

Did you know? Marketing mix optimization is an analytical approach that can help you analyze the performance of marketing campaigns and determine factors that positively impact your customers. 

About the Client

The client is a leading player in the European automotive industry who wanted to streamline their marketing campaigns to identify and target the right customers through the right channels.

marketing mix optimization

Business Challenge

Prior to collaborating with Quantzig, the client leveraged demographic customer information to create targeted campaigns without taking into account their past buying patterns. As a result, the effectiveness of their sales campaigns was limited.

The client’s business goals were to streamline marketing campaigns by analyzing their effectiveness using a robust marketing mix optimization strategy. The client also wanted to analyze whether marketing mix optimization solutions would help them identify the right marketing mix to drive better results when compared to simple, rule-based targeting for their marketing campaigns.

Request a FREE propsal and learn how marketing mix optimization can help you drive business outcomes. 

Solution Offered and Value Delivered

Quantzig’s Marketing Mix Optimization (MMO) solution delivered timely, actionable insights that the client needed to assess the impact of its marketing campaigns. Adopting an analytical approach to gauge the elements of the marketing mix also helped them devise a robust strategy that streamlined all marketing campaigns. We also uncovered fact-based insights to create business strategies, drive business growth, and deliver breakthrough communications.

Marketing Mix Optimization: Business Outcome

Our marketing analytics experts worked closely with the client’s team and enabled them to run marketing campaigns focused on targeting customers through predictive models. With advanced marketing mix optimization solutions, the client was able to improve sales by 35%, driven in large parts through the launch of targeted campaigns.

 Our marketing mix optimization solution also enabled the client to-

  • Improve campaign effectiveness by 65% by optimizing marketing communications across all channels
  • Accurately forecast the impact of media, price, and exogenous variables on sales
  • Create tailored customer experience to maximize MROI

Our experts can guide you in developing targeted marketing campaigns. Get in touch right away!

campaign analytics

Campaign Analytics Success Story | Helping Clients Predict and Improve Campaign Response Rates and Marketing Effectiveness

The client is a leading player in the US food retail sector who was looking at implementing advanced analytics-based strategies to monitor their campaigns and gain in-depth insights into their overall sales performance.

The Business Challenge

Today marketing has evolved from being a primarily creative business discipline to a more analytics-driven, measurable business function. As such, businesses can no longer deploy new marketing campaigns without setting up suitable strategies and leveraging campaign analytics tools to scale and measure the outcome. The fluctuating preferences of the global customer base have prompted business leaders to leverage technologies like Big Data, data analytics, and AI-based tools to improve the effectiveness of their marketing campaigns. As such, predictive campaign analytics is now the most sought-after tool in every marketer’s arsenal. 

However, one of the major challenges that businesses face when it comes to incorporating analytics into their business process revolves around analyzing the areas where analytics would help them drive profitable growth.  This is often due to the lack of analytics capabilities and tools which would otherwise aid their marketing decisions.

Campaign analytics tools are gaining popularity owing to their ability to deliver comprehensive insights which can help businesses improve campaign response rates. Wonder how monitoring and tracking key campaigns success factors can help you boost sales?

A leading US-based food retailer approached Quantzig as they were looking at leveraging campaign analytics to assess and improve the effectiveness of their marketing campaigns. By improving these capabilities, the client was looking at increasing customer retention rates by improving the member experience and escalating its acquisition efforts through relevant messaging and response rate analysis.

The client’s core business objectives revolved around three factors-

  • To improve marketing effectiveness using real-time customer and campaign data
  • To build and coordinate complex, multi-tiered campaign analytics based programs to guide prospects throughout their journey based on their behavior
  • To engage with prospects through personalization opportunities to improve conversion and retention rates

Solutions Offered and Value Delivered

With the help of Quantzig’s campaign analytics solutions, the client wanted to monitor their campaigns to find effective ways through which they could improve the overall effectiveness of their marketing campaigns. They also wanted to integrate customer and campaign data to better understand customer needs and adjust their strategies to make crucial business decisions. To help the client achieve their business objectives, our campaign analytics experts leveraged advanced predictive models that integrated near real-time data sources with historical data sets to analyze and optimize their retail campaigns.

Quantzig’s campaign analytics solutions also enabled the client to:

  • Improve campaign response rate by 15%
  • Better target customers with an accurate and personalized marketing messages
  • Gain more rapid access to its customer data
  • Eliminate errors from its customer communications

Looking to drive incremental sales through personalized campaigns? Request a FREE proposal for in-depth insights on how our campaigns analytics solutions can help.

Campaign Analytics: What’s it all about?

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Marketing mix

Marketing Mix Optimization for a Food and Beverage Manufacturer | Quantzig

About the Client

A leading food industry player was looking at investing significant marketing dollars across multiple marketing channels to enhance visibility. The use of a log-linear marketing mix model did not help the client to achieve the desired business outcome. This is when they decided to leverage Quantzig’s marketing mix optimization solutions to devise an innovative way to modernize and diversify their marketing mix to generate revenue.

The Business Challenge

The dynamic market landscape and technological developments have paved the way for food industry players to expand their marketing channels to drive ROI. Though businesses today have access to troves of customer datasets, they lack the expertise and tools to extract meaningful insights from the datasets. Analyzing customer datasets can help businesses to make informed decisions, the ones that help drive sales and ROI. One way to make this happen is by leveraging Quantzig’s advanced analytics solutions that focus on marketing mix optimization.

Request a Free proposal to learn how we can help you forecast integrated marketing campaign effectiveness and conversion rates.

The client was looking at developing an innovative cross-channel marketing strategy to optimize their marketing budgets and identify new channels for growth. To help them address this challenge, we adopted a two-tiered approach to marketing mix optimization. The initial phase revolved around the development of a statistical model, whereas the second phase focuses on the analysis of the results to ensure the best possible allocation of resources.

Solution Offered and Value Delivered

The food and beverage industry player had the required datasets but lacked the analytics expertise and appropriate tools to integrate and optimize the datasets. Our marketing analytics experts leveraged advanced data fetching and ingestion tools to help them assess the datasets. Our marketing mix optimization solutions also enabled the client to determine and capitalize on cost-effective media vehicles and campaigns that helped them drive significant improvements in revenue. Moreover, evaluating the cost per acquisition rate also empowered them to analyze and categorize marketing efforts based on sales.

Wonder how we can help you? Request a FREE Demo.

A combination of advanced marketing mix modeling solutions and market data enabled the client to:
• Generate insights from disparate datasets
• Integrate sales and customer data into a single unified machine-learning model
• Map customer journeys across the sales funnel using both top-down and bottom-up approach
• Reduce marketing spend by over 14% while consistently increasing sales across regions
• Quantify the value and impact of new marketing channels

What is marketing mix optimization? (more…)

marketing mix modeling

Maximizing Drug Launch Sales Through Marketing Mix Modeling for a Leading Pharmaceutical Company

How we helped the client: Empowered a leading pharma company to gauge and optimize the effectiveness of their marketing campaigns through advanced marketing mix modeling solutions that helped align their marketing goals with market trends and customer behaviors, thereby supporting their end goal of achieving the ROIC target.

About the Client

The client is a leading US-based medical device and pharma drugs manufacturer. The company wanted to better understand the impact of their marketing tactics on their new drug launch and its sales by linking and analyzing complex datasets using advanced marketing mix and multi touch attribution models.

The Business Challenge

In today’s digitally inclined world where online, influencer-based, and personalized promotions need to work parallelly to impact consumer decisions, businesses must identify channels that help them better connect with their customers in order to drive revenue. To succeed in doing so, businesses need to adopt a comprehensive, commercially-focused approach to marketing mix modeling which can help them gain an accurate read on the ROI of their marketing investments. Leveraging fact-based marketing mix modeling and multi touch attribution solutions to optimize marketing investments can also drive significant improvements in marketing investments.

A robust marketing mix model can be the difference between the success and failure of a product. Request a FREE proposal to learn more about our marketing mix modeling solutions.

The pharma company faced several challenges in transitioning one of its products from the prescription-based category to OTC. To tackle this challenge, they needed to employ a full suite marketing mix modeling solution for their products in the American market. The marketing mix modeling approach had to quantify the impact of their marketing campaigns and promotions on sales, measure ROI for each marketing channel, and provide cross-channel attribution between social and traditional channels for media mix planning.

Solution Offered and Value Delivered

We adopted a comprehensive approach to marketing mix modeling that helped the client to accurately predict, optimize, and gauge the impact of their marketing activities, including media, consumer promotions, trade activities, and competitive activities.

Have an analytics-based need or want to know more about our services? Get in touch with an analytics experts.

Leveraging advanced multi touch attribution models also helped them quantify the ROI and sales lift of each drug category. Such a nuanced understanding of factors impacting marketing effectiveness enabled the pharma client to invest in marketing tactics that work. As a result, the client’s sales and marketing teams optimized campaigns to maximize revenue from each category.

Our marketing mix modeling solutions also enabled the client to:

  • Implement a unique approach to improve cross-channel attribution
  • Generate $2M in incremental profit
  • Reduce marketing costs by 60% and exceed launch sales goals

marketing mix modeling

Learn to optimize your marketing campaigns to drive revenue and improve MROI using our marketing mix modeling solutions. Request for more information now!

How does Marketing Mix Modeling Work?

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Marketing mix

Marketing Mix Modeling | Embedding Analytics Capabilities to Drive Better Marketing Outcomes

The client is a leading non-generic drugs manufacturer based out of the United States. They wanted to establish a marketing mix strategy to calculate the ROI for their marketing initiatives.

The Business Challenge
The pharma sector is navigating a profound transformation. With the ongoing shifts in market demands and consumer needs, pharma companies are finding it hard to adapt to the changes to gain a leading edge. Along with challenges the transformations have also presented new opportunities for pharma companies to focus on a variety of new marketing mix models to improve the performance of their products by tapping into new revenue streams. Today resource allocation for new drug launch or even an existing product is not a simple task. Owing to the complex business scenario and the availability of diverse marketing channels, finding the right marketing mix strategy has turned out to be a major challenge for players across industries.

Having launched a new drug in the non-generic drugs segments the client faced several challenges in generating a useful market share for the new product. To effectively address this issue they wanted to adopt a more holistic, commercially focused approach to gain in-depth insights into their marketing initiatives. As such, they approached Quanztig to leverage its marketing analytics expertise in developing a robust marketing mix modeling strategy.

Gain data-driven insights to deliver profitable results by leveraging Quantzig’s marketing mix modeling solutions

Request a FREE demo.

Solutions Offered and Value Delivered

Our marketing analytics experts helped the client to build a robust marketing mix model to gauge the effectiveness of individual marketing channels. The devised model helped the client to systematically gauge target markets to optimize marketing investments and maximize profits from specific regions. A holistic approach to marketing mix modeling helped the client to embed the required analytic capabilities into their marketing processes to drive better business outcomes.

The marketing mix modeling solutions also helped the client to:
• Reduce total marketing spend by 15%
• Increase market share for the newly launched drug
• Improve the ability to quantify the marketing effectiveness of channels and events in terms of MROI

Optimize your marketing efforts and outcompete your competitors with our marketing mix modeling solutions. Request for more information right away.

How does marketing mix modeling work?

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marketing mix modeling

Driving Profitable Growth in the Food and Beverage Sector with Marketing Mix Modeling – A Case Study by Quantzig

The Business Challenge

With the onset of the fourth industrial revolution and the invention of new technologies such as IoT, AI, and VR, the world is slowing shifting into digital platforms. As a result, most consumer and business purchases happen through multiple touchpoints with various factors affecting customer decisions. However, the marketing data can be mined to reveal the decision-making patterns of customers through marketing mix modeling. By adopting an appropriate marketing mix modeling strategy, businesses can find answers to several important questions such as:

  • What impact does each of my campaigns have?
  • What is the cost per conversion and ROI?
  • What should I do to maximize my revenue and profits?

Marketers in the food and beverage industry are constantly faced with the challenge of allocating their fixed marketing budget across various marketing channels. The client, a leading food products manufacturer was facing a similar challenge and was looking at setting up an optimum marketing mix strategy to calculate ROI for their marketing campaigns. The client’s marketing spend data was unstructured and scattered across several digital platforms, making it difficult to analyze datasets and draw conclusions. The company approached Quantzig to leverage its marketing mix modeling expertise to understand the market dynamics for specific product categories. 

Before you take the leap, it’s essential to understand how much each marketing input contributes to sales and how much you should be spending on each marketing input. Request a FREE Proposal to know more about marketing mix modeling.

Solutions Offered and Value Delivered

In an attempt to help the client, the marketing mix modeling experts at Quantzig adopted a comprehensive approach that revolved around the use of marketing analytics to identify and deploy the ideal marketing mix strategy. As the client was involved in a number of marketing activities it was first essential to gauge the contribution of each marketing vehicle to identify the growth drivers for specific product groups. The marketing mix modeling strategy not only helped them to identify major gaps and new product potentials, but also helped them to reallocate their marketing budget to better support their marketing initiatives, resulting in a 35% increase in sales and a 60% improvement in marketing efficiency.

The marketing mix modeling solution also helped the client to:

  • Drive significant improvements in marketing campaign effectiveness
  • Balance short-term marketing and promotion tactics with long-term brand building strategies
  • Quantify the ROI of improving marketing effectiveness in terms of sales, profits, and share
  • Optimize future marketing investments

Cut Down on your Marketing Spend and Save Millions with Quantzig's Marketing Analytics Solutions

Marketers today face a similar challenge which revolves around identifying the activities that actually help drive revenue. Request a FREE Demo to know how marketing mix modeling can help you address this predicament.

Four P’s of Marketing

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