Marketing Mix Modeling helped an Online Streaming Services Provider Increase in MROI by 14%
Engagement Summary Marketing mix modeling quantifies the impact an organization’s marketing efforts on sales and forecasts the impact of future marketing efforts. This strategy helps in ascertaining the effectiveness of marketing input in terms of ROI. In this success...
Data-Driven Marketing Strategy Helped an American Grocery Brand Reduce Marketing Costs by 12%
The Client The client is an American grocery retail company headquartered in Los Angeles and has 100+ stores across the US. This player is one of the biggest grocery retail chain operators. Leveraging our analytics driven marketing strategy solutions can help in...
Pharma Marketing Analytics helped a German Drug Manufacturer to Increase Return on Marketing Investment (MROI) by 67%
Engagement Summary Almost all industries today are making use of advanced data analytics to thrive in a data-driven world. The pharmaceutical industry is no exception. Advanced data analytics is crucial for pharmaceutical marketing personnel, allowing them to harness...
Multi-channel Marketing Strategy Enables a Medical Devices Manufacturer to Increase Customer Engagement and Lower Acquisition Costs
Engagement Summary Quantzig collaborated with a client from the pharmaceutical industry to help increase their return on marketing investment (MROI) as well as gain insights on their customers’ needs and preferences by making use of the multi channel marketing...
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