Establishing Web Analytics Metrics to Assess Beverage Industry Trends
Overview of the Beverage Industry The global beverage industry comprises of companies that market alcoholic and non-alcoholic drinks. Both these segments within the industry are subjugated by several sizeable market players due to which the competition among them is...
Web Analytics: How an Interactive Media Services Provider Decreased Bounce Rates and Increased Sales
Interactive Media Services Industry Overview The interactive media services industry can be divided into multiple layers and is becoming increasingly integrated vertically. The most important among these are the roles of portals, aggregators, and back-office – all of...
Quantzig’s Social Listening Solution Helps a Financial Services Firm Identify Emerging Trends in Public Affairs
The client: Financial services provider Area of engagement: Social listening Today, leading banks and financial institutions are looking beyond compliance to optimize their business and boost financial performance despite rising industrial risks and regulations across...
Quantzig’s Digital Analytics Engagement for a Media and Entertainment Industry Client
The client: Media and entertainment industry firm Area of engagement: Digital Analytics The global media and entertainment industry mostly comprises of radio, film, print, and television. These segments include radio shows, news, movies, TV shows, books, music,...
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