Pharma Company Improves Customer Perception with the Help of Active Online Listening
Business Challenge Understanding brand perceptions of major brands. A global client in the pharma companies space, wanted to derive meaningful and actionable insights based on active online listening (AOL) focused on its major brands in Mexico. Situation: Obtaining...
European Hospital Chain Improves Patient Experience by Using Social Media Analytics for Measuring Patient Sentiments
Business Challenge Improving patient experience in cancer treatment. A leading European hospital chain wanted to understand the patient sentiments and concerns with regards to its cancer treatment program. Track and monitor your customers in real time to get a unified...
Social Media Analytics Helps Improve B2C Service Orders by 5X for a Postal Service Provider
Business Challenge Improving customer experience in postal and shipping service delivery. A postal, shipping and freight services provider wanted to understand the customer sentiments and concerns with regards to its B2C services. Situation: Understanding the social...
Social Media Campaign Promotion Tracking Helps an Online Retailer Successfully Launch One-day Product Delivery Service
Business Challenge Social media based campaign tracking. A US based online retailer wanted to understand the user sentiment to its trial based one day product delivery service, and also understand how the customers were reacting to the promotion campaign. Situation:...
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