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Media mentions Archives | Quantzig

Category: Media mentions

IR30

Auto Dealership Company Leverages Digital Analytics Study to Drive Sales in Emerging Markets

Quantzig’s recent study on digital analytics for a global auto dealership company helps them understand user behavior, analyze website traffic, optimize marketing campaigns, and facilitate strategic decision making.

Importance of digital analytics

Digital analytics solutions help organizations to target their potential customers thereby eliminating any geographic or demographic constraints. The automotive industry can leverage actionable insights offered by digital analytics solutions to drive sales, optimize marketing campaigns, and measure the return on investment. With the advent of new technology, automobile manufacturers can rely on advanced applications and services to understand consumer behavior, and devise effective marketing strategies to drive revenue. The automobile manufacturers operate in a niche product segment; thus, to maximize brand visibility, they can leverage digital and web analytics platforms such as search engines. Quantzig’s digital analytics solutions enables the client to analyze the impact of internet and mobile devices on customers buying behavior. Our digital analytics solution helps organizations to identify the appropriate distribution channel and explore the untapped market opportunities for their products.

Uberization Effect in Automotive

The automotive industry is witnessing phenomenal growth which can be attributed to latest trends in the market such as connected cars, shared mobility, etc. Today consumers prefer to use or hire services offered by fleet operators; thereby, creating a shift in the automotive revenue pool. The gradual decrease in privately-owned vehicles and automobile sales is a result of consumers preferring on-demand and data-driven mobility services. Digital analytics enables automobile manufacturers to conduct a market analysis of the automotive industry, identify the trends, and understand consumer behavior and preferences to drive sales and profitability.

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Outcomes and solutions offered

Quantzig’s offered insights and solutions to a global auto dealership company that helped them optimize their marketing strategies and drive sales. Some of the solutions offered are as follows:

  • Understand the consumer behavior, analyze website traffic, and bounce rate
  • Optimize marketing campaigns and promotional activities by insights gained from digital analytics studies
  • Facilitate new customer acquisition and retain existing customers, thereby drive revenue and sales
  • Refine target market, launch additional marketing campaigns, and identify the right channel to increase marketing return on investment (ROI)

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The complete case study on Increasing Automobile Sales in Emerging Markets through Digital Analytics is now available.

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Customer data management

Quantzig in the News: Quantzig Highlights How Big Data Analytics Can Reduce Food Wastage

Quantzig is a global analytics and advisory firm that offers actionable insights for impactful decision making, customized solutions to fit exact requirements, and advanced visualization tools. Our objective is to bring together the best combination of analysts and consultants to complement our clients with a shared need to discover and build those capabilities, and drive continuous market excellence.

Dataversity mentions Quantzig in their July 17th article

“According to a recent press release, “The growing concern over food wastage has led food manufacturers to adopt a data driven approach, paired with retail and supply chain analytics to eliminate or at least curb the food waste levels across the globe. Waste products ultimately pile up in combustion facilities or landfills which facilitates the emission of greenhouse gases, climatic changes, and depletion of scarce non-renewable resources. In their recent analysis titled ‘Stopping Wastage of Food with Analytics- New Twist to an Age-Old Problem’, global analytics and advisory firm Quantzig evaluates some of the ways manufacturers are using big data analytics to check the wastage levels of food.”

The release goes on, “In terms of cost optimization, the growing concern about the increasing wastage of food items has led governments to levy various statutory compliance standards, which manufacturers must adhere to. Countries like Italy and France have passed legislations that ban supermarkets and grocery stores from throwing away unsold food and ordered them to donate it to food banks and charities. There are many ways in which big data can decrease the amount of food wastages and many companies are already using it for cost optimization purposes. With the growing number of bodies which generate waste and a need to optimize costs, analytics is becoming an essential part of operating successfully in the market.”

Dataversity News: Quantzig Highlights How Big Data Analytics Can Reduce Food Wastage

Read our complete case study on Stopping Wastage of Food with Analytics- New Twist to an Age Old Problem

IR25

Global Pet Food Manufacturer Leverages Digital Analytics to Drive Online Sales

Quantzig’s recent study on digital analytics for a global pet food manufacturer helps them to build consumer loyalty and enhance their online sales performance.

Digital Analytics in Pet Food Manufacturing

Today, the consumer buying patterns and shopping preferences have undergone a radical shift. Shopping is no longer an activity that entails physical presence in traditional brick and mortar stores, but has become as simple as having an advanced online shopping experience at your fingertips. The customers require a smart phone or a mobile device and internet connectivity, thereby making the shopping experience seamless and convenient for everyone.  Digital analytics solutions help organizations to reach out to their target market and customers without facing any geographic or demographic constraints. Digital analytics offers actionable insights that drive sales, enables better targeting and optimization of marketing campaigns and promotional activities, and measure the return on investment on the overall marketing spend. Quantzig’s digital analytics solutions enables the client to analyze the impact of the internet and mobile devices on customers buying behavior. Our digital analytics solution helps organizations to identify the appropriate distribution channel and explore the untapped market opportunities for their products.

In pet food manufacturing, digital analytics provides insights that understand and transform the relationship between the customers and brands at every step in the supply chain. Digital analytics solutions help organizations to create a sustainable supply chain and gain a competitive edge over the other players in the market. The insights gained from digital analytics enables businesses to understand, compare and measure the store sales with the online sales. The client can build a long term relationship with the customers and expand their loyal consumer base, thereby produce high quality foods.

Multi- channel attribution

Consumers access online shopping sites from a plethora of devices such as smartphones, tablets, mobile devices, and desktop. The customer decides the platform and device based on their own convenience, location, and state of mind. Social media plays a pivotal part in the customer experience journey as it drives brand awareness and facilitates information search. A customer might look up information from their mobile device and make the actual purchase from their desktop. Thus, owing to the multitude of touchpoints that drive leads and conversions, multi-channel attribution helps sales and marketing function to determine the platform-channel combination that drives profitability.

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 Outcomes and solutions offered

With hands-on expertise in digital analytics, Quantzig provided objective elucidations that resolved the issues pertaining to the changing consumer demographics and helped a global pet food manufacturer to drive online sales. Some of the solutions offered are as follows:

  • Insights on overall brand value and sales performance in the market
  • Identify events, develop a personalized communication for pet owners, and create an adaptive mobile platform for users
  • Create personalized offers based on usage and pet categories, enhance and monitor brand communication to drive online sales
  • Minimize overall costs, reduce order delivery durations, thereby improve customer experience

The complete case study on digital analytics solution helps a pet food manufacturer boost online sales is now available.

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IR4

Leveraging Web Analytics Solution to Increase Traffic and Improve ROI

Quantzig’s recent study on web analytics solution helped a global retail conglomerate understand the consumer behavior, web traffic, website page bounce rate, and optimize marketing campaigns for their specific products.

Web analytics in retail

Retail is one of the most dynamic industries as compared to its counterparts owing to the ever changing market and consumer trends. Retailers are pushing for an Omni-channel presence across mediums such as website, mobile applications, chat, email, forums, and physical stores; thereby, making web analytics essential to effectively target customers and drive profitability. Today, customers research about the product or service and evaluate the alternatives before making a purchase. This clearly indicates the impact of online and mobile channels on the buyers’ shopping pattern. Retailers can effectively optimize their operations by gaining an in-depth understanding of their customers through web analytics and streamline processes, maximize margins and increase ROIs. Quantzig offers actionable insights to businesses via its web analytics solution to help them understand the visitor behavior, source of visit, page views, and counts.

Companies face several challenges in leveraging web analytics on their e-commerce site and related web properties. Web analytics helps clients to identify newer web applications and digital avenues to improve sales performance to meet their potential sales targets and fulfil business objectives. Besides driving sales and identifying profitable channels, web analytics helps organizations deploy conversion driven analytics to drive traffic, targeting advertisements to the right customer market, thus enhancing the ROI.

Personalized customer experience

By leveraging predictive analytics solutions, retailers are offering personalization to customers in terms of products and services and customer experience. Personalization goes beyond knowing your customers or sending our personalized email newsletters to your clients. Web analytics enables retailer to target consumers by displaying tailored content based on their preferences and browsing history, and leveraging location based technology such as sensors and beacons to send personalized updates and notifications to their devices and smartphones.

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Outcomes and solutions offered

With hands-on expertise in offering web analytics solutions, Quantzig provided actionable insights that helped a leading retail company to optimize operations, better understand their customers, and maximize margins. Some of the solutions offered are as follows:

  • Identify key geographic locations in terms of regions or countries, and target these areas by creating geographic specific advertising campaigns
  • Web analytics helped the client to reduce operational costs and improve its ROI
  • Promote products and services by analyzing customer browsing history and preferences
  • Identify the web traffic, customer actions, decrease web page bounce rates, drive sales and profitability

The complete case study on Quantzig’s Web Analytics Solution Helps a Leading Retailer Chain Improve its ROI is now available.

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Improving Service Quality Through Customer Analytics for a Leading Airline Company

Quantzig’s recent study on customer analytics for a leading airline company provides insights on competitive benchmarking, improving service quality, and devising customer retention strategies to ensure higher customer loyalty.

Importance of customer analytics in the airline industry

Customer analytics entails techniques such as data visualization, predictive analytics, information segmentation, and management. Customer analytics usually refers to the processes and tools that offer organizations relevant, timely, and accurate consumer insights that help them to devise effective marketing strategies. Every organization, irrespective of the industry that it operates in, has laid great emphasis on building long term relations with the customer and enhancing the consumer experience. Customer analytics assists businesses to analyze customer life cycle and gain detailed insights into their preferences and industry trends. In the airline industry, companies have faced low customer loyalty as they regularly change their airline preference. The high customer attrition levels can be attributed to factors such as an increase in ticket fares, low service quality and delivery standards among several others, thereby having a major impact on the success of the airline industry.

Quantzig’s team of expert analysts assist organizations by providing in-depth insights based on customer feedback on service quality. We help the company to identify the service quality gaps and redesign marketing strategies to build customer loyalty. Our analytics team helped the client develop a model for targeting customers and revamp the customer retention strategies by leveraging the insights obtained from various sources such as sales and account data, customer feedback, and revenue statements.

Robotic process automation enhances customer experience

Robotic process automation (RPA) helps organizations to achieve standardized service delivery levels. The RPA tools and software’s perform routine processes and lend a human touch while interacting with the customer, thereby enhancing user experience. Through RPA, businesses can automate the complete process of onboarding customers with limited human involvement. Companies can drive profitability and customer experience by integrating RPA technologies within its business processes.

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Outcomes and solutions offered

Quantzig’s customer analytics study on enhancing the service quality for the airline industry delivers incremental value to the client based on customer feedback, thereby re-designing customer retention and marketing strategies.  Some of the solutions offered are as follows:

  • Identified key factors that drive customer loyalty and devised new strategies to attract customers
  • Developed a robust customer targeting model by analyzing customer preferences and identifying areas of improvement
  • Helped increase flexibility and customer responsiveness to improve service quality levels

The complete case study on Customer Analytics Helps a Leading Airline Company is now available.

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IR37

Quantzig in the News: Big data “key to reducing food waste”, says new report

Quantzig is a global analytics and advisory firm that offers actionable insights for impactful decision making, customized solutions to fit exact requirements, and advanced visualization tools. Our objective is to bring together the best combination of analysts and consultants to complement our clients with a shared need to discover and build those capabilities, and drive continuous market excellence.

Supply Chain Digital mentions Quantzig in their July 13th article

“Rising costs of food wastage and legislation aimed at reducing the problem is motivating organizations to use big data in order to combat the issue.

The inaccurate forecasting of increasing consumer demand, which can lead to huge piles of wasted food, can be alleviated by analyzing waste streams and determining an “optimum inventory level”, according to Quantzig.

The analytics and advisory firm said: “Big data analytics helps in addressing business problems, benchmarking performance metrics and thereby implementing best practices across the organisation, improving efficiency and driving profitability.”

Such is the problem of food wastage – the United Nations has reported that approximately one third of food produced worldwide is wasted – some nations, including Italy and France, have ordered food retailers to donate food rather than throw it away.

Quantzig, which has worked with hundreds of companies in the food and beverage industry, has outlined key processes to manufacturers and retailers that should be adopted to address this issue in the food supply chain.”

Supply Chain Digital News: Big data “key to reducing food waste”, says new report

Read our complete blog on stopping wastage of food with analytics- new twist to an age old problem

 

customer analytics in retail

Leveraging Big Data Analytics to Optimize Route Planning and Assist in Traffic Network Congestion

Quantzig’s current big data analytics assessment on transport network congestion examines the transport demand and supply to optimize routes, reduce costs, and develop network optimization solutions.

Big data analytics in traffic management

The higher risk of passenger safety, loss of productivity, increase in fuel consumption, and pollution is all effects of urban traffic congestion. Efficient traffic management will reduce congestion, improve performance measurements for seamless traffic flow, and proficiently manage current roadway assets. Government organizations and administrative authorities are implementing coordinated traffic signals and variable messages to manage traffic network congestion. By implementing big data solutions, administrators can leverage historical trends, a combination of real-time information, and new-age algorithms to improve and traffic networks in urban areas. The growing focus on the development of intelligent network systems and use of big data analytics will assist the traffic management and result in reduced congestions and roadblocks. The big data analytics by Quantzig helps service providers in the mobile services industry to analyze the efficiency of the current transportation system, estimate the transport models, and predict future network scenarios.

The adoption of advanced sensors and GPS signal systems is revolutionizing the urban traffic network. These systems are designed to help reduce network congestion and act as alerts that notify traffic authorities of potential roadblocks and how to avoid them. The sensors are installed in trucks, ships, and airplanes that give real-time insights into the driver’s capabilities and the traffic. GPS signals are utilized for bottlenecks and predict the condition of the transportation network.

Emergence of smart vehicles

The advent of smart vehicles will help reduce the network congestion across several cities in the world. These are connected vehicles that provide a real-time estimation of traffic patterns and help authorities with the deployment of management strategies. These systems are designed to improve the communication vehicle-to-infrastructure (V2X) communications and monitor the traffic network to reduce collisions and accidents. Additionally, the implementation of speed trackers, traffic sensors, and display boards will result in smarter roads and help control speed and traffic issues efficiently.

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Telematics solutions

Telematics is extensively used in traffic management to provide statistics and information data such as weather conditions, traffic conditions, and navigation systems. These systems provide real-time information and authorities leverage predictive analysis to determine the state of the transportation network. Moreover, telematics provides speech-based internet access to the consumers through wireless links that monitor the driver’s state and stress levels and send alerts to systems if there is any issue to avoid or reduce chances of collision.

Outcomes and solutions offered

Quantzig’s big data analytics assessment on traffic network congestion identifies a set of transport indicators that are measured using the mobile phone data available to travel agencies to optimize route planning.  Some of the solutions offered are as follows:

  • Developed an integrated platform to perform data analysis in a scheduled, easy, and controlled way using a user-friendly interface
  • Offered an exhaustive understanding of how traffic demand is distributed in the transportation network and how it varies over time
  • Enlisted the different types of bottleneck of the transportation network and enabled enhanced route planning
  • Evaluated the travel delay due to congestion based on travel time distribution between peak and non-peak periods
  • Provided a comprehensive analysis of total number of trips made to and from each zone based on day, time, month, and holiday

The complete case study that states big data analytics reduces transport network congestion is now available.

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Leading CPG Manufacturer Achieved a 22% Increase in Conversions Using Big Data Analytics

Quantzig’s recent study on sales force effectiveness for a leading CPG manufacturer guarantees a double-digit increase in conversion rate and improves sales performance using big data analytics.

Big data and its effectiveness in the retail industry

Big data analytics help retailers make informed business decisions and effectively manage the sales force. These solutions help companies to manage the issue of the seasonality of the products and the demand for inbound shipments. Data analytics help CPG companies improve their network coverage strategy and ensure maximum reach and acceptance at minimum cost levels. The data collected analyze the potential of the sales force, build achievable territories, identify weaknesses, and set expectations. Big data analytics help retailers manage multiple sales channels and guarantee that their sales forces are well positioned to succeed by using data efficiently. The big data analytics solutions by Quantzig helps retailers manage their sales force and minimize time and cost of territory coverage. The study also develops strategies that help companies maximize sales force coverage to improve sales performance and long-term profitability.

Workforce optimization is the biggest challenge faced by several leading retailers in the market. Big data tools offer tactics that optimize marketing and merchandising process, thereby increasing the productivity of the sales force. These data tools are used to analyze the predicting trends, forecasting demand, and optimizing pricing policies. Moreover, the analytics streamlines data in an effective way that results in efficient decision making and changing operations to match the dynamic changes in the market.

Customer analytics

The biggest advantage of using big data in the retail sector is identifying and profiling potential customers. These solutions help organizations evaluate their customers’ interests, requirements, preferences, and spending capacity. This information is leveraged while designing sales and advertising campaigns resulting in the motivated sales force. Moreover, sales force uses this information to provide personalized services, offer exclusive and customized product offerings, and discounts, thereby increasing the brand loyalty and retention rate.

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Boosting social listening capabilities

Big data analytics facilitates the management and analysis of large amounts of unstructured data collated from social media channels such as Facebook, Instagram, Twitter, and LinkedIn. Social listening is essential to improve customer interactions, brand loyalty, boost revenue, and profit margins. This solution analyzes data from tools such as natural language processing (NLP) to understand the buying preference of the end-user. Additionally, companies can use this data to train a sales force to understand the target audience and boost the sales revenue.

Outcomes and solutions offered

The sales force optimization assessment for leading CPG manufacturer integrates multisource data to facilitate end-to-end visibility on each sales person’s journey. Some of the solutions offered are as follows:

  • Developed dashboard for real-time updates and insights on salesperson performance, operational metrics, target and achievement details, and new prospects
  • Delivered comprehensive information on a new number and location of cities to maximize territory potential and optimize transpiration costs
  • Resulted in around 11% reduction in miles per sales person
  • Provided insights on potential opportunities for territory optimization across all divisions and effectively apply best practices
  • Projected centralization of network optimization effort across all the divisions of the company and reduce 17% of transportation costs

The complete case study on big data analytics that improves sales performance for a leading CPG manufacturer is now available.

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Customer data management

Analyzing the Shifting Market Dynamics Through Sales Force Effectiveness Analytics

The latest sales force effectiveness analytics by Quantzig for a leading pharmaceutical manufacturer identifies different metrics to measure the efficacy of their existing sales force.

Need for sales force optimization in the pharma industry

The implementation of an effective sales force is one of the most valuable channels to understand physicians and customers’ requirements in the pharma industry. The optimization techniques adopted by the companies in the industry will help them in developing and restructuring sales models around physician access and specifying channels. The adoption of sales analytics and other optimization tools by leading companies will support the sales force’s needs and find new opportunities to improve their productivity. These strategies are developed to align with the various strategic goals of the sales force and the business. This analytics further enhance the sales force decisions by supporting their ongoing sales needs and addressing all the issues of the business. Quantzig’s sales force effectiveness analytics helps pharmaceutical companies allocate more promotional efforts and target new types of customers. The study also improves the quality of decisions made by managers, salespeople, and industry leaders.

The increasing focus on promotions and R&D campaigns are raising the requirement for business to streamline their operations to align it with development goals and the customer preferences. The companies in the industry are also focusing on developing effective sales strategy, designing incentive compensation plans, sizing and structuring the sales force, setting goals, and managing sales performance to build stronger customer relationships and increase their sales revenue.

Adoption of CRM tools and analytics

Customer relationship management (CRM) is essential for sales force optimizations. Effective CRM models will help pharma companies to evaluate and assess their customer base, expand into a larger target group, and retain the maximum number of end-user. The introduction of digital selling platforms and smart direct marketing efforts will optimize the sales force and increase their productivity. CRM is important to build strong and long-lasting relations with the consumer and also to understand the buying preferences and demand trends in the market. Successful CRM models help the sales force deliver customized information to both the customer and physician, thereby increasing the interaction levels between the company and end-user segment.

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Multi-channel service models

The implementation of multi-channel service channels will help companies to optimize the allocation of the sales force and generate high ROI. These channels are designed to target the needs of the end-user segment and help sales force to provide effective services to the healthcare professionals and customers. The introductions of multi-channels help companies to implement service standards across different media and offer quality customer services through different platforms. These channels are also used for direct interaction with the customer and proactively offer solutions that may arise in the future.

Outcomes and solutions offered

The sales force effectiveness analytics by Quantzig for a leading pharmaceutical manufacturer provides a holistic profile of physician needs to foster different products and stay ahead of the shifting market dynamics. Some of the solutions offered are as follows:

  • Analyzed various sales data, physicians’ needs, and customers’ needs to develop new sales strategies
  • Evaluated the performance management of the sales force and helped the client develop a sales map for success
  • Designed new incentive plan to encourage and drive results among the existing sales force team
  • Optimized sales process for maximum purchase value and sales performance
  • Improved hiring and retention of sales staff to perform at their best

The complete case study on sales force effectiveness analytics for a leading pharma company is now available.

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Customer data management

Quantzig in the News: Google and Facebook Adopt Marketing Mix Modeling to Increase Value for Advertisers

Quantzig is a global analytics and advisory firm that offers actionable insights for impactful decision making, customized solutions to fit exact requirements, and advanced visualization tools. Our objective is to bring together the best combination of analysts and consultants to complement our clients with a shared need to discover and build those capabilities, and drive continuous market excellence.

Martech Series mentions Quantzig in their June 23rd article

“The advantages of adopting MMM

Marketing mix modeling is beneficial to more than just the tech and analytics professionals as any other enterprise can use it to enhance the efficiency of their marketing campaigns to drive sales, as well as more accurately predict marketing spend. The marketing analytics experts from Quantzig recently shared the top four ways in which MMM can benefit a business:

A 360-degree approach: MMM examines both internal and external factors and encompasses both online and offline media, making it less likely to overlook relevant variables.

Digital attribution + customer insights: MMM provides granularity that other tools lack, allowing organizations to track details and make connections that would otherwise have escaped notice.

Driving marketing effectiveness by leveraging insights: Data analytics provide faster, more efficient results than traditional evaluation methods, making for a better decision-making process.

Change management: In today’s fast-paced world, it is essential to change and adapt with the market. MMM provides data-driven facts and digital attribution that help firms create sustainable advantages in a competitive environment.

Quantzig’s customized marketing mix optimization solutions help businesses gain actionable insights on their marketing efforts and the ROI, in order to understand the impact of changing their marketing strategies, while evaluating the effectiveness of various marketing channels. Organizations spanning different industries are adopting MMM to reduce sales and marketing costs as well as to increase sales with improved targeting.

 MMM’s recent Quantzig studies include:

Martech Series News: Google and Facebook Adopt Marketing Mix Modeling to Increase Value for Advertisers

Read our complete case study on marketing analytics engagement and market mix optimization for a leading retail chain