CASE STUDY

Consumer Goods Manufacturer Improves Marketing ROI through Customer Behavior Analytics

Sep 23, 2016

Business Challenge

Lacking clarity on customer behavior and buying preferences

A leading consumer products manufacturer wanted us to analyze customer behavior and buying preferences specific to its categories.

Situation

Reduction in sales volumes

The client was facing issues with dropping sales and was not able to ascertain how they can influence customers. They wanted us to analyze and predict the future buying patterns and identify consumers that can be targeted and influenced.

Speak with our analytics experts and understand the importance and benefits of customer behavior analytics for customer goods manufacturers globally.

Solution/Approach

Correlation and regression modeling of customer data to predict future customer behavior

We used highly structured surveys and questionnaires to gather customer data and analyzed the collected data to evaluate purchase patterns and preferences. We conducted an ethnographic study for environments in which participants live, work or spend their spare time. Correlation and regression modeling was done on the qualitative and quantitative data along with CRM data to predict future behavior and buying patterns.

Impact

Improved ROI from spend on marketing activities

The client gained visibility on the factors that influenced consumer buying behavior for their brand. A statistical model was built which enabled the client to analyze and predict the customer behavior and future buying patterns of various customer segments and target the right customer segments for immediate impact on sales.

Ready to Harness Game-Changing Insights?

Request a free solution pilot to know how we can help you derive intelligent, actionable insights from complex, unstructured data with minimum effort to drive competitive readiness, market excellence, and success.

Recent Case Studies

Industries

Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.

Insights

Our free resources shed light on our extensive expertise and equip you with information to accelerate decision-making, growth, and innovation.