9-11% sales growth achieved by a leading supermarket through implementation of pricing analytics

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9-11% sales growth achieved by a leading supermarket through implementation of pricing analytics

Business Challenge: Implementation of a robust pricing analytics solution A leading supermarket chain in the US wanted to conduct a pricing analysis exercise for its grocery line of products that had premium as well as standard variants. Situation: Reliance on traditional price setting methods resulting in reduced sales than competitors Client had seen frequent change […]

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