A/B Testing Engagement for an Online Food Retail Client Helps Improve Content Engagement

A/B Testing Engagement for an Online Food Retail Client Helps Improve Content Engagement

The Business Challenge The client, a leading online food retail client with a strong online presence, was facing challenges in measuring the value of their marketing and advertising campaigns. Additionally, the client wanted to create better value for its customers by comparing two types or variations of their online and offline campaigns such as landing [...]

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