Marketing Analytics to Enhance Customer Experience and Eliminate Data Silos for a Leading Advertising Agency

Marketing Analytics to Enhance Customer Experience and Eliminate Data Silos for a Leading Advertising Agency

What the Client Wanted Drive value by improving customer experiences and eliminating data silos. The Outcome Delivered maximum value at every single customer touch point and leveraged marketing analytics at specific stages in the customer journey to improve the overall customer experience. Summary of the Advertising Industry The advertising industry is a multibillion-dollar segment within […]

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