Marketing Mix Optimization for an Alcoholic Beverages Manufacturer Helps Understand the Sales Drivers and Enhance ROI

Marketing Mix Optimization for an Alcoholic Beverages Manufacturer Helps Understand the Sales Drivers and Enhance ROI

The client: Alcoholic beverages manufacturer Area of engagement: Marketing mix optimization The global alcoholic beverages industry predominantly includes products such as beer, wine, and spirits. Among the different types of liquor available in the market, the consumption of lager, cider, and beer is the highest – accounting for approximately 89% of the total alcoholic beverages […]

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