Enhancing Decision Making Skills With the Help of Big Data Analytics – A Case Study on the Global CPG Industry

Enhancing Decision Making Skills With the Help of Big Data Analytics – A Case Study on the Global CPG Industry

Top Big Data Trends

Today, ‘Big Data’ is more than just a buzzword, due to which we’re witnessing the large scale adoption of big data technologies across industries. The availability of humungous data sources, the new QZ Banner Squaregeneration of technology, and the cultural shift towards analytical decision making are all major contributors to the big data revolution. While it’s quite clear that the adoption of big data analytics will grow in the coming years, a question that is left unanswered is – How will leading businesses leverage big data to their benefit? Which means keeping track of big data trends is essential for business success. Here are a few big data trends that are set to shape the future of this market:

  • Machine learning techniques
  • Predictive analytics
  • IoT
  • Industry 4.0
  • Edge computing
  • In-memory technology

Importance of Big Data

The global audience in today’s technologically oriented world is tech-savvy, well-informed, and more empowered than ever before. This has necessitated the need to engage with them in more innovative and personal ways to spark the interest and earn the trust of the global audience. With meaningful insights available at their fingertips, successful businesses will be the ones that leverage big data analytics to their advantage to thrive long into the future. A failure of which may prove disastrous – so, don’t get left behind in the race to success!


Client’s Profile

The client – a leading global consumer packaged goods manufacturer located in the US.

Continue reading to learn more about the importance of big data or request a free proposal.