Merchandising Analytics: A Case Study on How an Apparel Industry Client Optimized Markdowns and Projections

Merchandising Analytics: A Case Study on How an Apparel Industry Client Optimized Markdowns and Projections

The Business Challenge The client, a leading apparel industry manufacturer with business operations spread across the globe, wanted to differentiate its in-store offerings and cater to the changing customer preferences. The client also wanted to understand how customer behavior is impacted by product replacements and further wanted to optimize their merchandising tactics to improve shopper [...]

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