Multi Touch Attribution Modeling Empowers a Spirits and Wine Manufacturing Company to Identify the Optimal Marketing Mix to Drive Conversions

Multi Touch Attribution Modeling Empowers a Spirits and Wine Manufacturing Company to Identify the Optimal Marketing Mix to Drive Conversions

Engagement Summary In our recent engagement, we worked with a well-established wine and spirits manufacturer based out of the US, to help them leverage attribution modeling to optimize their marketing campaigns and identify the best possible way to drive ROI through personalized campaigns. With the help of the devised attribution model, the wine and spirits [...]

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