A BFSI Sector Client Makes Better Future Investment Decisions Based on Simulated Scenarios with The Help of Quantzig’s Marketing Mix Optimization
What the Client Wanted Make better data-driven decisions to capitalize on the returns from their traditional and digital marketing activities. The Outcome Performed a campaign analysis of individual campaigns to understand the incremental sales and ROI generated at a granular level, which included debit and credit cards, shopping discounts home loans, and cashbacks. Summary of […]READ MORE >>
What the Client Wanted
Make better data-driven decisions to capitalize on the returns from their traditional and digital marketing activities.
Performed a campaign analysis of individual campaigns to understand the incremental sales and ROI generated at a granular level, which included debit and credit cards, shopping discounts home loans, and cashbacks.
Summary of the Global BFSI Sector
Today, banks are facing irreversible and rapid changes in technology, customer behavior, and regulations. The net effect is that the BFSI sector’s current shape and operating models are no longer sustainable. The combined influence of these three drivers of industry transformation – technology, regulation, and customers – is increased by the fact that they are often closely interlinked. For instance, technological change creates new categories of customer utility, which, in turn, fuels further technological investments. Likewise, regulatory changes prompt both structural and service modernizations, which together change the nature of the activities that need regulating. And all the while, ever-changing expectations, and attitudes are redefining the reality and perceptions of the BFSI sector’s role and purpose in society.
- Technology: Today, latest technologies can bring about complexities and vulnerabilities that lead to adverse outcomes such as new fraud risks, service disruptions, and breaches of privacy. Moreover, generational shifts in technology can alter the cost structure of the BFSI sector, to the point where what was once a barrier to new entrants suddenly becomes a major driver for growth.
- Regulators and regulations: The BFSI sector’s policy and regulatory community are expected to face its own challenges and struggle for relevance. The starting point here is a regulatory model that is based on the regulations of a well-defined set of organizations and an obsession with ensuring that those institutions are not ‘too big to fail’.
About the Client
A leading BFSI sector major with a presence in over 10 countries.
To maximize the returns from their traditional and digital marketing activities, the client – a major in the BFSI sector based of the US – approached Quantzig to perform a marketing mix optimization. There was a significant lag between effort and evaluation on marketing ROI assessment due to the manual tracking of marketing spends. As a result, the client wanted to devise an effective marketing strategy and plan financials with better certainty to achieve their revenue goals.
Want to learn more about our analytical solutions for the BFSI Sector?
With the help of Quantzig’s marketing mix optimization solution, the client was able to view data in a real-time solution dashboard. This dashboard was useful for providing the executive management with a powerful decision support system. They also generated a cost per point metrics for individual media types to analyze the efficiency and compare with the ROI. This helped the client to make better future investment decisions based on the simulated scenarios.
Marketing Mix Optimization Solution Insights
Quantzig’s marketing mix optimization solutions assist firms in the global BFSI sector to gain insight into the contribution of brand equity against advertising on sales and the ROI generated from individual media types. Firms can also gain insights into the comparative ROI across media types based on cutting-edge regression methods for each product and service on promotion, including banking products and loans.