A BFSI Sector Client Makes Better Future Investment Decisions Based on Simulated Scenarios with The Help of Quantzig’s Marketing Mix Optimization

A BFSI Sector Client Makes Better Future Investment Decisions Based on Simulated Scenarios with The Help of Quantzig’s Marketing Mix Optimization

What the Client Wanted Make better data-driven decisions to capitalize on the returns from their traditional and digital marketing activities. The Outcome Performed a campaign analysis of individual campaigns to understand the incremental sales and ROI generated at a granular level, which included debit and credit cards, shopping discounts home loans, and cashbacks. Summary of […]

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