Big Data Analytics Improves Sales Performance for a Leading CPG Manufacturer

data and analytics

Big Data Analytics Improves Sales Performance for a Leading CPG Manufacturer

Organizations in the CPG industry devote considerable time managing sales forces and still cover only 60% of the target region. It has left retailers frustrated and made it increasingly difficult to balance demand with inbound shipments due to the seasonality of the products. Competitive pressures are driving CPG companies to improve their network coverage strategy […]

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