Big Data and Analytics | Analyzing Customer Behavior to Build Targeted Marketing Campaigns

Big Data and Analytics Helped an FMCG Brand to Analyze Customer Behavior and Build Targeted Marketing Campaigns

Big Data and Analytics Helped an FMCG Brand to Analyze Customer Behavior and Build Targeted Marketing Campaigns

The client is a leading US-based FMCG brand with over 10 production plants spread across 5 mainstream countries of operation. Over the past ten years, the client has been able to dominantly sell its products across international market segments. However, they faced several challenges in analyzing customer data owing to the burgeoning nature of datasets, hence [...]

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