Customer Lifetime Value Engagement for a Broadband Services Provider Helps Achieve Higher Retention Rate

Customer Lifetime Value Engagement for a Broadband Services Provider Helps Achieve Higher Retention Rate

The client: Broadband services provider Area of engagement: Customer lifetime value prediction The global broadband services market has benefited from excellent cross-platform competition, with a comprehensive DSL infrastructure being complemented by extensive cable networks and a growing fiber presence in the last few years. Additionally, commercial considerations meant that broadband services were for some years […]

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