Campaign Analytics Success Story | Helping Clients Predict and Improve Campaign Response Rates and Marketing Effectiveness

Campaign Analytics Success Story | Helping Clients Predict and Improve Campaign Response Rates and Marketing Effectiveness

The client is a leading player in the US food retail sector who was looking at implementing advanced analytics-based strategies to monitor their campaigns and gain in-depth insights into their overall sales performance. The Business Challenge Today marketing has evolved from being a primarily creative business discipline to a more analytics-driven, measurable business function. As [...]

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