Price Point Optimization: How Quantzig Helped a Consumer Packaged Goods Firm Develop an Effective Pricing Strategy

Price Point Optimization: How Quantzig Helped a Consumer Packaged Goods Firm Develop an Effective Pricing Strategy

When price becomes the primary concern for the customers, it becomes extremely exhaustive for the organizations to mark the beginning of the journey. In fact, in this decade of stagnant wages, the current generation is witnessing slow consumer spending to encounter the slowing GDP growth and currency weakness. On the contrary, with the changing customer […]

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