CASE STUDY

How Advanced Analytics Helped a Renowned Consumer Products Manufacturer to Develop an Aggressive Growth-Centric Data Strategy

Aug 2, 2018

What the Client Wanted

A leading consumer products manufacturer wanted to understand the capabilities and data needed to create insights and opportunities that would support a strategic go-to-market transformation for its customer segment in focus.

The Outcome

The client developed an aggressive growth-centric data strategy that focused on data management and analysis activities around customer identification and needs.

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Consumer Products Industry Overview

Over the last couple of decades, the consumer products industry has demonstrated a high growth rate in comparison with other goods industries. The constantly increasing demand for consumer products across the globe is drawing the attention of manufacturers, management authorities, and retailers to invest in this industry. Additionally, rapid urbanization coupled with lifestyle shifts is raising the requirements of consumer products by end-users. The global consumer products industry also holds a high share in social as well as economic growth of a country as it creates bulk of employment opportunities. Furthermore, the latest technology like the Internet of Things (IoT) is helping manufacturers to make better use of the data.

Consumer Products Industry Challenges

Data Visibility and Granularity: With regulations and compliance becoming stricter, traceability functionalities are more appropriate and essential than in the past. Consumer products companies need robust data granularity to provide high quality and compliant products, reduce operational risk, and avoid counterfeiting issues associated with global trade.

Regulatory and Compliance Pressures: The global regulatory environment is dynamic. Consumer products companies are faced with the challenges of managing nonconformances and mitigating operational risks. Moreover, as manufacturers rely on the global supplier network to meet international compliance, battle shrinking operating margins, and regulations, creating excessive pressure becomes an issue.

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About the Client

The client is an American multinational consumer products company in the United States. 

Client’s Challenge

The client wanted to understand the capabilities and data needed to create insights and opportunities that would support a strategic go-to-market transformation for their customer segment in focus. Additionally, to apply advanced analytics and address opportunities related to the transformation objectives, the client had to develop a comprehensive data strategy and roadmap as part of the overall transformation journey.

Summary of our Advanced Analytics Engagement

Business Impact

The consumer products manufacturer was able to develop an aggressive growth-centric data strategy that focused on data management and analysis activities around customer identification and needs with the help of Quantzig’s advanced analytics. Additionally, the client:

  • Introduced a loyalty scoring and attribute system that could be used to assess potential customers’ likelihood to convert
  • Identified buying patterns of core customer segments within one of the largest US markets
  • Identified potential customers that have the most likely buying attributes

To know more about how advanced analytics helped the renowned consumer products manufacturer, request more information.

Advanced Analytics Solution Insights

With the help of Quantzig’s advanced analytics, consumer products manufacturers can shift from a defensive data strategy to an offensive data strategy designed to track the true customer journey. Advanced analytics can also help manufacturers:

  • Create new methodologies to increase data capture and utilization from existing capabilities to better cater to their customers.
  • Develop proof of concepts that offer a greater analytics-driven approach and further improve the comfort level with advanced analytics using clustering machine learning processes.

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