Clickstream Analytics Helps a Leading CPG Industry Client to Improve Traffic and Enhance Their Market Evaluation Process

Clickstream Analytics Helps a Leading CPG Industry Client to Improve Traffic and Enhance Their Market Evaluation Process

Client: A leading CPG industry company Area of engagement: Clickstream analytics The CPG industry has started witnessing a shift from offline to online channels and is affected by factors such as the slowing GDP growth and waning currency values. As a result, CPG industry players have started thinking beyond the conventional shopping techniques to create […]

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