Customer Analytics Case Study: How Quantzig Helped a Leading CPG Firm Improve Returns Through Shopper Marketing and Trade Promotion Alignment

Customer Analytics Case Study: How Quantzig Helped a Leading CPG Firm Improve Returns Through Shopper Marketing and Trade Promotion Alignment

The client: CPG manufacturer Area of engagement: Customer Analytics Consumer packaged goods, or CPG, is a collective term for products that require frequent replacement when compared with other products that are used for extended periods. CPG represents a market that will always have a growing customer base, but it is highly competitive owing to the […]

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