Customer Analytics in Banking Helps an American Bank to Improve Customer Acquisition Rate by 17%

Customer Analytics in Banking Helps an American Bank to Improve Customer Acquisition Rate by 17%

Engagement Summary The shift from product-centricity to customer-centricity in the banking sector is almost tangible, however, the challenge still lies in engaging with the customer effectively and efficiently right when they sign up or even before they decide to. The focus in the banking industry for the last few years has been client life-cycle management. […]

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