How Customer Lifetime Value Model Helped an Etailer Make Crucial Decisions Related to Customer Churn and Retention

How Customer Lifetime Value Model Helped an Etailer Make Crucial Decisions Related to Customer Churn and Retention

Examination of Customer Lifetime Value as a Key Marketing Metric About the Client A well-established US-based e-commerce industry player. Being an online fashion brand, the client is well-known for designing and manufacturing accessories and apparel with modern aesthetics, sourced from the world's highest quality materials and crafted to last a lifetime. Business Challenge Customer lifetime [...]

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