Driving Sustainable Business Value with Customer Profitability Analysis – Quantzig’s New Success Story

Driving Sustainable Business Value with Customer Profitability Analysis – Quantzig’s New Success Story

The client is a leading European electronics goods retailer who was looking at revamping its product pricing and promotion strategy by leveraging customer profitability analysis. Using detailed customer profitability analysis reports, they wanted to drive profitability by attracting and retaining profitable customers. The Business Challenge A European electronics company was looking to identify new cost-saving [...]

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