CASE STUDY

Quantzig’s Customer Retention Strategies and Customer Retention Tactics Helped a Global Telecom Industry Player Improve Forecasting Accuracy by 17%

Sep 17, 2018

Top Customer Retention Strategies that Work in Today’s Business

Inspire with a mission: As consumers are more focused on the environmental and altruistic effects it is crucial for businesses to come up with a relevant missions.

Empower customers with convenience: Identifying the needs, desires, and behaviors of the target customers and creating tools and systems that empower them is the single most important thing a business must do to sustain themselves in this competitive market.

Speak to customers: Today, it is important not to underestimate the power of one-to-one conversations with clients. This can help businesses update both overall marketing as well as customer retention strategies.

Capitalize on social proof: Using customer testimonials and information to attract new customers and convince existing customers to stick around or upgrade their products can be achieved by making use of social media networks.

Adopting a multi-dimensional approach to customer retention can help companies to target customers by understanding their behavior, needs, and value. Contact us for detailed solution insights.

Simple Customer Retention Tactics to Improve Sales Funnel

Educate about product value: Loyalty is typically built by educating customers about the value of the products. Also, businesses must identify what makes a brand special and why buying particular products makes customers feel special.

Gamify to drive loyalty: Gamification acts as a bridge to facilitate better brand interactions with customers. Also, gamification revolves around improving customer engagement.

Improving sales funnel: Shifting the business focus to retaining more customers and commissioning a few of these customer retention tactics will boost revenue for companies in the global telecom industry space.

Continue reading to know more about Quantzig’s customer retention strategies and customer retention tactics or request a proposal.

Why Quantzig?

Our objective is to bring together the best combination of analysts and consultants to complement global telecom industry players with a shared need to discover and build capabilities and drive continuous business excellence through robust customer retention strategies and customer retention tactics. At Quantzig, we authoritatively believe that the competences to harness maximum insights from the influx of unremitting information around us will drive any organization’s competitive eagerness and success.

Client’s Profile

Our client – is one of the largest telecom industry players in the US and specializes in providing cable broadband and telephony services. Also, the client owns and operates networks in multiple countries.

Predicaments

The client – a global telecom industry player wanted to improve their current customer churn forecast mechanism to accurately predict demand. Also, the global telecom industry player was involved in a range of marketing activities, and understanding the best customer forecast model was of paramount importance.

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Solutions Delivered

With the help of Quantzig’s customer retention strategies and customer retention tactics, the global telecom industry player identified the impact of pricing and coverage on the number of subscriptions. Additionally, customer retention strategies and customer retention tactics helped the company strategize their marketing initiatives to improve revenue. This further helps the client improve forecasting accuracy by about 17%.

Global Telecom Industry Overview

The global telecom industry is continually altering because of the enduring innovations and developments taking place constantly and at a rapid pace. 5G trials and its deployment in the sector will be a key focus in the years to come. Additionally, innovative services such as e-agriculture and e-education, affordability of services, and the demand for high-speed internet are various factors fueling the growth of the global telecom industry.

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