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How Customer Segmentation Analysis Helped a Client to Design a New Product Launch Strategy

Designing a New Product Launch Strategy with the Help Customer Segmentation Analysis – A Case Study by Quantzig

Designing a New Product Launch Strategy with the Help Customer Segmentation Analysis – A Case Study by Quantzig

The client is a tech giant based out of Canada. With years of expertise and specialization in the smartphone segment, the client wished to assess customer perceptions through a customer segmentation strategy, prior to the launch of their new product. The Business Challenge It’s no secret that for businesses today, a few customers are more [...]

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