Building an Effective Customer Segmentation Strategy for a Leading Fast Food Restaurant in the US

Building an Effective Customer Segmentation Strategy for a Leading Fast Food Restaurant in the US

Overview of Fast Food Restaurants in the US Despite the weakening global economy and growing awareness of health risks, the fast food industry has managed to flourish. The rise in globalization and urbanization has hugely impacted the lifestyle of the consumers as they are heavily reliant on healthy fast food restaurants for quick and easy […]

READ MORE >>