Customer Segmentation Helps a Personal Care Brand Improve its Market Position
In the personal care landscape, organizations focus mostly on customers to reach out to different niche segments and target potential customers. To scale effectively across new markets, it is ideal for the organizations to understand customers, their preferences, and needs. Large organizations across the personal landscape are relying on robust customer segmentation solutions to understand customer […]READ MORE >>
In the personal care landscape, organizations focus mostly on customers to reach out to different niche segments and target potential customers. To scale effectively across new markets, it is ideal for the organizations to understand customers, their preferences, and needs. Large organizations across the personal landscape are relying on robust customer segmentation solutions to understand customer behavior and segment them accordingly in terms of their age, gender, and spending habits. Through an effective customer segmentation study, companies can focus on targeting a specific subset of customers, who are similar to their prevailing customers. Consequently, organizations can also gauge customers’ buying characteristics and devise an effective go-to-market approach. Customer segmentation further allows marketers to better tailor their marketing efforts to the needs and preferences of customers, in turn, improving customer relationships and retention.
Quantzig’s customer segmentation solution helps the client gauge specific information on the customers and segment knowledge to effectively improve customer service. The customer segmentation experts also allow the client to better understand marketing budgets and reach out to ideal visitors. The experts can further assist clients in targeting niche markets and maximizing the ROI.
The Business Challenge
A leading personal care brand witnessed a significant decline in market shares owing to the presence of a considerable number of competitors in the personal care market space. The client wanted to reach out to new markets and improve their market position. The primary objective of the client was to identify the competitors in the market and devise effective strategies to enter and breach new market segments to improve market position.
The client further wanted to address the challenges pertaining to its brand awareness and leverage the client’s prevailing technologies to improve their foothold in the market.
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Customer Segmentation Solution Benefits
Our extensive research from multiple sources helped the client develop robust methods of data analysis for segmenting the customers. The client was also able to establish effective communication among relevant business units. Also, with the help of Quantzig’s customer segmentation solutions, the client was able to target specific customers and gain a deep understanding of their preferences and needs. This helped them accurately tailor resources to meet the specific needs of the customers.
Customer Segmentation Solution Predictive Insights:
- Identify key differentiators that divide customers into groups
- Maximize cross and up-selling opportunities
- Improve customer service and increase customer loyalty and retention
- Identify new products and stay ahead of the competitors
- Improve products to meet customer expectations
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