How Customer Segmentation Helped an Electronics Retailer To Gain a Leading Edge in the Smart Wearables Segment

How Customer Segmentation Helped an Electronics Retailer To Gain a Leading Edge in the Smart Wearables Segment

Driving Sales with Customer Segmentation Models About the Client A Fortune 500 electronics retailer specializing in the consumer electronics and smart wearables segment. A huge chunk of their revenue was generated from their most valuable customer segments who made repeat purchases, hence it was crucial for them to effectively manage attrition rate and prevent potential [...]

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