An American Multinational Financial Services Company Drastically Improved their Customer Retention Rates with the help of a Robust Customer Segmentation Strategy

An American Multinational Financial Services Company Drastically Improved their Customer Retention Rates with the help of a Robust Customer Segmentation Strategy

Engagement Summary Customer segmentation is the process of profiling customers based on common characteristics and features. Grouping/segmenting customers aids in building the right products of each segment, planning out unique product positioning and marketing campaigns for each segment, setting up appropriate distribution channels, all of which lead to an increase in customer engagement, and ultimately, […]

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