Data Governance Best Practices Engagement: Helping an Ecommerce Business to Achieve Profitable Online Marketing Strategy and Customer Behavior Insights
Data Governance Best Practices In this digital age, consolidation and protection of sensitive data is one of the most primary concerns of all the large, medium, and small-scale enterprises. Companies are subscribing to a sound data governance program, which employs strategies and technologies to facilitate business data compliance with regulations and corporate rules. Such a […]READ MORE >>
Data Governance Best Practices
In this digital age, consolidation and protection of sensitive data is one of the most primary concerns of all the large, medium, and small-scale enterprises. Companies are subscribing to a sound data governance program, which employs strategies and technologies to facilitate business data compliance with regulations and corporate rules. Such a strategy is built on the podium of some effective data governance best practices, which hold the key to curtail risks as well as to secure data value. The data governance best practices can be classified as:
Creating an efficient operating model: The success of any data governance program is highly dependent on its operating model. It is characterized by activities such as defining enterprise roles and responsibilities across the business. The aim of such an operating model is to facilitate a flexible enterprise-wide governance structure. Such a structure can be remodeled based on the dynamic business needs of the organization.
Determining data domains: Following the creation of the data governance operating model, the focus should be laid on determining the data domains for each line for business such as customer, vendor, and product data domains. These domains should be flexible to befit different needs of the industry.
Identifying critical data within the data domains: One of the data governance best practices is to identify critical data. Data domains contain a multitude of information from systems and applications that are involved in the business process. Ideally, one of the most important data governance best practices is the requirement of the data governance program to identify and segregate data critical to the company. Data governance best practices include attaining commonality across the industry by establishing a centralized platform to regulate and control changes. It is crucial for each business needs to identify what is crucial for them.
Define control measures: Data governance best practices include creating and maintaining control measures for the data governance program. This is considered important owing to the fact that the data governance program is a continuous process to facilitate data-driven decision making and creating opportunities for business. Some of the data governance control measures include defining automated workflow processes, capturing feedback through automated workflow processes, and applying workflow processes to the governance structure.
Data Governance Best Practices in Ecommerce Business
The retail market has shifted from its brick and mortar form to a digital domain dubbed as the ecommerce business. This has also commanded a major change of course in the online retail business management. Functionally, the ecommerce business is largely dependent on the data collected from multiple information systems, which are later analyzed to make market decisions. However, the major challenge in this respect is identifying and segregating the business-critical data. It becomes a mammoth task to capture key data from the enormous pile of information. Hence, in such a data-driven ecommerce business field, an effective data management program aligned to data governance best practices becomes indispensable. The key benefits in adopting data governance best practices in the business are as follow;
- Aid a data-driven enterprise in cost-savings as it offers better grip on the core business metrics in terms of product and campaign performance
- An effectively done data management can offer reliable and consistent data on essential factors in an ecommerce business such as conversion rates and unique visitors
- The data governance reports essentially guide the analytics team in the ecommerce business to structure their activities, which include information on risk management, statistical models, metrics and key attributes, and performance dashboard and report design
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